Customer Relations Specialists Concord NH

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Storey Manseau Llc
(603) 229-0278
287 S Main St
Concord, NH
 
Act One Creative, LLC
(603) 226-3311
18 Low Ave
Concord, NH
 
Paxton Communications
(603) 228-4933
58 N State St
Concord, NH
 
Crop Marks Design Studio
(603) 225-2334
10 Ferry St
Concord, NH
 
Brodeur Group
(603) 796-7070
25 Eel St
Concord, NH
 
Act One Creative Llc
(603) 226-3311
18 Low Ave Ste 7
Concord, NH
 
Hoik Advertising
(603) 226-0440
10 Ferry St Ste 306
Concord, NH
 
Millenium Advertising
(603) 226-7444
185 N Main St
Concord, NH
 
Ad-Com
(603) 225-9100
18 Low Ave
Concord, NH
 
Turning Point Communications
(603) 798-5180
120 Hemlock Hill Dr
Loudon, NH

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Customer Insight Techniques : Branding Strategy Insider

Understanding your customer is a never-ending process.  Here are some simple ways to do so:

•    Ongoing customer research, from focus groups and depth interviews to anthropological and quantitative research techniques
•    Customer satisfaction surveys
•    Maintain and monitor customer service/support mechanisms (help lines, e-mail support, etc.)
•    Establish and monitor discussion boards and chat rooms devoted to different customer groups/segments
•    Establish and consult with customer advisory boards
•    Establish customer membership organizations.  Participate in and monitor their events. (Harley-Davidson executives are masters at this.  They attend – and ride in – HOG rallies, talk with their customers at those rallies, observe new product accessories and debrief every HOG rally back at the office for new product ideas and other action items.)
•    Key executives/managers should participate in sales calls
•    Key executives/managers should occasionally rotate through front-line customer service positions
•    Hire employees who are also passionate customers.  (There is one danger with this approach.  Even if you are a passionate brand customer, don’t assume that all other customers are just like you.)
•    New product people (marketers and market researchers) tend to be closest to customers and their needs in most organizations

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