Customer Relations Specialists Dallas TX

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Upswing Inc
(214) 752-0066
3624 Oak Lawn Ave Ste 100
Dallas, TX

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Adspace Mall Networks
(469) 417-8730
1418 Pecos
Dallas, TX
Primary Media Outdoor Advertising
(214) 755-7667
2511 Boll St.
Dallas, TX
Holmes Millet Advertising
(214) 526-4885
3101 N. Fitzhugh, Suite 200
Dallas, TX
Brainstorm Inc
(214) 951-7791
3008 Ross Ave Ste 200
Dallas, TX

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Moroch Partners Lp
(214) 520-9700
3625 N Hall St Ste 1100
Dallas, TX

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Max Wrights Inc Advtg
(214) 468-8909
2200 N Lamar St
Dallas, TX

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BlueBird Public Relations
(214) 235-6043
1309 Main Street
Dallas, TX
Texas Press Clipping Bureau
(214) 969-5570
1401 Elm Street
Dallas, TX
(615) 708-7915
2216 Commerce St
Dallas, TX

Customer Insight Techniques : Branding Strategy Insider

Understanding your customer is a never-ending process. Here are some simple ways to do so:

•    Ongoing customer research, from focus groups and depth interviews to anthropological and quantitative research techniques
•    Customer satisfaction surveys
•    Maintain and monitor customer service/support mechanisms (help lines, e-mail support, etc.)
•    Establish and monitor discussion boards and chat rooms devoted to different customer groups/segments
•    Establish and consult with customer advisory boards
•    Establish customer membership organizations. Participate in and monitor their events. (Harley-Davidson executives are masters at this. They attend and ride in HOG rallies, talk with their customers at those rallies, observe new product accessories and debrief every HOG rally back at the office for new product ideas and other action items.)
•    Key executives/managers should participate in sales calls
•    Key executives/managers should occasionally rotate through front-line customer service positions
•    Hire employees who are also passionate customers. (There is one danger with this approach. Even if you are a passionate brand customer, dont assume that all other customers are just like you.)
•    New product people (marketers and market researchers) tend to be closest to customers and their needs in most organizations

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