Customer Relations Specialists Denver CO

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Factory Design
(303) 573-9100
1037 Broadway Ste B
Denver, CO

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jacks market
(720) 404-2353
518 E Colfax,Ave
denver, CO
(303) 209-0382
7470 E 29TH AVE UNIT 2101
Lee Reedy Inc
(303) 333-2936
1542 Williams St
Denver, CO

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General Marketing Assoc
(303) 722-0417
472 Pennsylvania St
Denver, CO

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Loudmouth Media, LLC
(720) 889-3300
One Broadway, Suite A-225
Denver , CO
Fett Marketing
(720) 318-3400
1400 16th Street
Denver, CO
Results Group
(303) 860-7300
800 Pearl St
Denver, CO

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(720) 889-3300
One Broadway
Denver, CO
Peak Creative Media
(303) 896-5880
1801 California Street
Denver, CO

Customer Insight Techniques : Branding Strategy Insider

Understanding your customer is a never-ending process. Here are some simple ways to do so:

•    Ongoing customer research, from focus groups and depth interviews to anthropological and quantitative research techniques
•    Customer satisfaction surveys
•    Maintain and monitor customer service/support mechanisms (help lines, e-mail support, etc.)
•    Establish and monitor discussion boards and chat rooms devoted to different customer groups/segments
•    Establish and consult with customer advisory boards
•    Establish customer membership organizations. Participate in and monitor their events. (Harley-Davidson executives are masters at this. They attend and ride in HOG rallies, talk with their customers at those rallies, observe new product accessories and debrief every HOG rally back at the office for new product ideas and other action items.)
•    Key executives/managers should participate in sales calls
•    Key executives/managers should occasionally rotate through front-line customer service positions
•    Hire employees who are also passionate customers. (There is one danger with this approach. Even if you are a passionate brand customer, dont assume that all other customers are just like you.)
•    New product people (marketers and market researchers) tend to be closest to customers and their needs in most organizations

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