Customer Relations Specialists Des Moines IA

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www.lancemciver.com
(515) 689-1971
1728 Woodland Ave. Apt. A
Des Moines, IA
 
Marketlink Inc
(515) 285-3420
4305 Fleur Dr
Des Moines, IA

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Distribution Brothers Llc
(515) 265-1726
2117 Dixon St
Des Moines, IA

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PUSH Branding and Design
(515) 288-5278
2655 86th Street
Urbandale, IA
 
Nichols & Assoc Inc
(515) 270-9190
10617 Justin Dr
Urbandale, IA

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Tenhaken & Assoc
(515) 243-2423
5200 NW 2nd St
Des Moines, IA

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Herregan Distributors Inc
(515) 265-9808
2128 NE Broadway Ave
Des Moines, IA

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Cfm Distributors
(515) 331-2236
11324 Aurora Ave
Urbandale, IA

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Active Table Ads
(515) 779-7702
2413 Buckingham Square
Urbandale, IA
 
Trilix Marketing Group
(515) 221-4900
4000 114th St
Urbandale, IA
 

Customer Insight Techniques : Branding Strategy Insider

Understanding your customer is a never-ending process. Here are some simple ways to do so:

•    Ongoing customer research, from focus groups and depth interviews to anthropological and quantitative research techniques
•    Customer satisfaction surveys
•    Maintain and monitor customer service/support mechanisms (help lines, e-mail support, etc.)
•    Establish and monitor discussion boards and chat rooms devoted to different customer groups/segments
•    Establish and consult with customer advisory boards
•    Establish customer membership organizations. Participate in and monitor their events. (Harley-Davidson executives are masters at this. They attend and ride in HOG rallies, talk with their customers at those rallies, observe new product accessories and debrief every HOG rally back at the office for new product ideas and other action items.)
•    Key executives/managers should participate in sales calls
•    Key executives/managers should occasionally rotate through front-line customer service positions
•    Hire employees who are also passionate customers. (There is one danger with this approach. Even if you are a passionate brand customer, dont assume that all other customers are just like you.)
•    New product people (marketers and market researchers) tend to be closest to customers and their needs in most organizations

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