Customer Relations Specialists Eagle River AK

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Army Kirschbaum Ad Art
(907) 338-1554
1927 Beaver Pl
Anchorage, AK
 
Bradley Advertising Inc
(907) 258-0635
1840 Bragaw St
Anchorage, AK
 
Anchorage Municipality Tax
(907) 279-0618
1600 Gambell St
Anchorage, AK
 
Art International
(907) 258-9900
4000 Old Seward Hwy
Anchorage, AK
 
Alaska Adventure Media
(907) 677-2900
6921 Brayton Dr
Anchorage, AK
 
CBI MEDIA
(907) 269-3874
2709 Boniface pky
anchorage , AK
 
EBM Electronic Based Marketing, Inc
(907) 575-8005
P.O. Box 101697
Anchorage, AK
 
Cutting Edge Marketing
(907) 277-7927
3904 Hayes St
Anchorage, AK
 
Gonzalez Marketing
(907) 562-8640
4450 Cordova St
Anchorage, AK
 
Marketing Solutions
(907) 569-7070
3501 Denali St
Anchorage, AK
 

Customer Insight Techniques : Branding Strategy Insider

Understanding your customer is a never-ending process.  Here are some simple ways to do so:

•    Ongoing customer research, from focus groups and depth interviews to anthropological and quantitative research techniques
•    Customer satisfaction surveys
•    Maintain and monitor customer service/support mechanisms (help lines, e-mail support, etc.)
•    Establish and monitor discussion boards and chat rooms devoted to different customer groups/segments
•    Establish and consult with customer advisory boards
•    Establish customer membership organizations.  Participate in and monitor their events. (Harley-Davidson executives are masters at this.  They attend – and ride in – HOG rallies, talk with their customers at those rallies, observe new product accessories and debrief every HOG rally back at the office for new product ideas and other action items.)
•    Key executives/managers should participate in sales calls
•    Key executives/managers should occasionally rotate through front-line customer service positions
•    Hire employees who are also passionate customers.  (There is one danger with this approach.  Even if you are a passionate brand customer, don’t assume that all other customers are just like you.)
•    New product people (marketers and market researchers) tend to be closest to customers and their needs in most organizations

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