Customer Relations Specialists Ewa Beach HI

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Aloha O'Hawai'i
(808) 487-7473
98-313 Ponokiwila Pl
Aiea, HI
 
Hawaii Video Marketing
(808) 953-5991
2308 Nuuanu Ave
Honolulu, HI
 
Access Horizons Marketing LLC
(808) 688-8456
1042 EhoEho Ave. # 224
Wahiawa, HI
 
Advertising Associates International LLC
(808) 593-2209
1240 Ala Moana Blvd
Honolulu, HI
 
Best International Marketing
(808) 924-2464
PO Box 88026
Honolulu, HI

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Cp Advertising
(808) 521-5391
745 Fort Street Mall
Honolulu, HI
 
Berry Company
(808) 591-8300
711 Kapiolani Blvd.
Honolulu, HI
 
Unis LLC
(808) 591-8644
1240 Ala Moana Blvd
Honolulu, HI
 
Island Indoor Advertising LLC
(808) 373-2899
1750 Kalkaua Ave.
Honolulu, HI
 
Straight2Point Advertising
(808) 368-2472
1554 Kalakaua Av.
Honolulu, HI
 
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Customer Insight Techniques : Branding Strategy Insider

Understanding your customer is a never-ending process.  Here are some simple ways to do so:

•    Ongoing customer research, from focus groups and depth interviews to anthropological and quantitative research techniques
•    Customer satisfaction surveys
•    Maintain and monitor customer service/support mechanisms (help lines, e-mail support, etc.)
•    Establish and monitor discussion boards and chat rooms devoted to different customer groups/segments
•    Establish and consult with customer advisory boards
•    Establish customer membership organizations.  Participate in and monitor their events. (Harley-Davidson executives are masters at this.  They attend – and ride in – HOG rallies, talk with their customers at those rallies, observe new product accessories and debrief every HOG rally back at the office for new product ideas and other action items.)
•    Key executives/managers should participate in sales calls
•    Key executives/managers should occasionally rotate through front-line customer service positions
•    Hire employees who are also passionate customers.  (There is one danger with this approach.  Even if you are a passionate brand customer, don’t assume that all other customers are just like you.)
•    New product people (marketers and market researchers) tend to be closest to customers and their needs in most organizations

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