Customer Relations Specialists Hockessin DE

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LEX COSTRUCTION & CLEANING SRV
(302) 887-0866
1401 WEST 4TH STREET
WILMINGTON, DE
 
Business Television Network
(856) 435-4777
1 Innovation Way
Newark, DE
 
Eastern Medical Publishers
(302) 286-6020
510 Interchange Blvd
Newark, DE
 
Lane-Morris Inc
(302) 731-7370
266 Delaplane Ave
Newark, DE
 
Living Well Magazine
(302) 355-0929
1519 Old Coach Rd
Newark, DE
 
M19 MEDIA
(302) 543-5380
2100 Lancaster Avenue
Wilmington, DE
 
Sir Speedy Marketing Services
(302) 366-0848
311 Ruthar Dr
Newark, DE
 
East Coast Speciality Advertising
(302) 292-3550
500 White Clay Center Dr
Newark, DE
 
Red Raccoon Mobile Marketing Group
(877) 778-8104
S. Orchard Ave
Kennett Square, PA
 
Verve Marketing & Design
(610) 358-2304
133 Commons Court
Chadds Ford, AK
 

Customer Insight Techniques : Branding Strategy Insider

Understanding your customer is a never-ending process.  Here are some simple ways to do so:

•    Ongoing customer research, from focus groups and depth interviews to anthropological and quantitative research techniques
•    Customer satisfaction surveys
•    Maintain and monitor customer service/support mechanisms (help lines, e-mail support, etc.)
•    Establish and monitor discussion boards and chat rooms devoted to different customer groups/segments
•    Establish and consult with customer advisory boards
•    Establish customer membership organizations.  Participate in and monitor their events. (Harley-Davidson executives are masters at this.  They attend – and ride in – HOG rallies, talk with their customers at those rallies, observe new product accessories and debrief every HOG rally back at the office for new product ideas and other action items.)
•    Key executives/managers should participate in sales calls
•    Key executives/managers should occasionally rotate through front-line customer service positions
•    Hire employees who are also passionate customers.  (There is one danger with this approach.  Even if you are a passionate brand customer, don’t assume that all other customers are just like you.)
•    New product people (marketers and market researchers) tend to be closest to customers and their needs in most organizations

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