Customer Relations Specialists Indianapolis IN

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Blue Moon Marketing
(317) 955-2583
212 W 10th St
Indianapolis, IN

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Beltrame Leffler Advertising
(317) 916-9930
708 Massachusetts Ave.
Indianapolis, IN
 
Exact Target
(317) 423-3928
20 N. Meridian Street, Ste. 200
Indianapolis, IN
 
Beltrame Leffler Advertising
(317) 916-9930
708 Massachusetts Ave
Indianapolis, IN
 
Trendy Minds Inc
(317) 926-1727
2449 N Delaware St
Indianapolis, IN

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Visual Communication
(317) 803-9846
1060 N Capitol Ave Ste E325
Indianapolis, IN

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Emerald Healthy Environments, LLC
111 Monument Circle, Suite 4800
Indianapolis, IN

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Jus.com
(317) 570-3969
240 N Meridian St
Indianapolis, IN

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Bandy Carroll Hellige Advertising
(317) 684-7711
111 Monument Cir
Indianapolis, IN
 
Daley Concepts Ltd
(317) 926-2622
3656 Washington Blvd
Indianapolis, IN

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Customer Insight Techniques : Branding Strategy Insider

Understanding your customer is a never-ending process. Here are some simple ways to do so:

•    Ongoing customer research, from focus groups and depth interviews to anthropological and quantitative research techniques
•    Customer satisfaction surveys
•    Maintain and monitor customer service/support mechanisms (help lines, e-mail support, etc.)
•    Establish and monitor discussion boards and chat rooms devoted to different customer groups/segments
•    Establish and consult with customer advisory boards
•    Establish customer membership organizations. Participate in and monitor their events. (Harley-Davidson executives are masters at this. They attend and ride in HOG rallies, talk with their customers at those rallies, observe new product accessories and debrief every HOG rally back at the office for new product ideas and other action items.)
•    Key executives/managers should participate in sales calls
•    Key executives/managers should occasionally rotate through front-line customer service positions
•    Hire employees who are also passionate customers. (There is one danger with this approach. Even if you are a passionate brand customer, dont assume that all other customers are just like you.)
•    New product people (marketers and market researchers) tend to be closest to customers and their needs in most organizations

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