Customer Relations Specialists Los Angeles CA

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New Star Trophy
(213) 386-0411
2553 W Olympic Blvd
Los Angeles, CA

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Marketing Plus Excell
(213) 487-2228
3171 W Olympic Blvd Ste 114
Los Angeles, CA

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Be Found Marketing in Los Angeles
(888) 287-7370
645 W. 9th St.
Los Angeles, CA
M & M Communications
(213) 382-7755
2874 W 8TH St
Los Angeles, CA

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J C Design & Advertising
(213) 500-3315
525 S Ardmore Ave Apt 348
Los Angeles, CA

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Hanover Marketing Corp
(323) 373-0905
2901 W Pico Blvd
Los Angeles, CA

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Holistic Apothecary Dstrbtng
(213) 382-1970
602 S Van Ness Ave
Los Angeles, CA

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Optawise SEO Los Angeles
(310) 281-3360
100 All of Los Angeles
Los Angeles, CA
Daisy Interactive Inc.
(213) 627-4990
830 S. Hill St.
Los Angeles, CA
Muse Media
(323) 467-8508
115 1/2 N Larchmont Blvd
Los Angeles, CA

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Customer Insight Techniques : Branding Strategy Insider

Understanding your customer is a never-ending process. Here are some simple ways to do so:

•    Ongoing customer research, from focus groups and depth interviews to anthropological and quantitative research techniques
•    Customer satisfaction surveys
•    Maintain and monitor customer service/support mechanisms (help lines, e-mail support, etc.)
•    Establish and monitor discussion boards and chat rooms devoted to different customer groups/segments
•    Establish and consult with customer advisory boards
•    Establish customer membership organizations. Participate in and monitor their events. (Harley-Davidson executives are masters at this. They attend and ride in HOG rallies, talk with their customers at those rallies, observe new product accessories and debrief every HOG rally back at the office for new product ideas and other action items.)
•    Key executives/managers should participate in sales calls
•    Key executives/managers should occasionally rotate through front-line customer service positions
•    Hire employees who are also passionate customers. (There is one danger with this approach. Even if you are a passionate brand customer, dont assume that all other customers are just like you.)
•    New product people (marketers and market researchers) tend to be closest to customers and their needs in most organizations

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