Customer Relations Specialists Manchester NH

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Concord Air Conditioning Repair
(603) 669-5159
Accurate Air, Inc. 140 Bouchard St
Manchester, NH
 
wedu, inc.
(603) 647-9338
20 Market Street
Manchester, NH
 
Meighan Marketing & Comm Inc
(603) 622-0736
500 N Commercial St
Manchester, NH

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Altos Marketing Group
(603) 222-9052
128 South River Rd
Bedford, NH
 
jumpSTART Direct
(603) 689-6060
10 acropolis avenue
londonderry, NH
 
Clearly Creative Llc
(603) 625-1950
1181 Elm St Ste 201
Manchester, NH

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Millennium Integrated Marketing
(603) 792-2200
150 Dow Street
Manchester, NH
 
Eastlantic Advertising
(603) 669-7377
222 River Road
Manchester, NH
 
LTD Company, Inc.
(603) 623-7699
169 South River Road
Bedford, NH
 
Ecco
(603) 537-7300
16 Delta Dr
Londonderry, NH

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Customer Insight Techniques : Branding Strategy Insider

Understanding your customer is a never-ending process. Here are some simple ways to do so:

•    Ongoing customer research, from focus groups and depth interviews to anthropological and quantitative research techniques
•    Customer satisfaction surveys
•    Maintain and monitor customer service/support mechanisms (help lines, e-mail support, etc.)
•    Establish and monitor discussion boards and chat rooms devoted to different customer groups/segments
•    Establish and consult with customer advisory boards
•    Establish customer membership organizations. Participate in and monitor their events. (Harley-Davidson executives are masters at this. They attend and ride in HOG rallies, talk with their customers at those rallies, observe new product accessories and debrief every HOG rally back at the office for new product ideas and other action items.)
•    Key executives/managers should participate in sales calls
•    Key executives/managers should occasionally rotate through front-line customer service positions
•    Hire employees who are also passionate customers. (There is one danger with this approach. Even if you are a passionate brand customer, dont assume that all other customers are just like you.)
•    New product people (marketers and market researchers) tend to be closest to customers and their needs in most organizations

For mo...

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