Customer Relations Specialists Milwaukee WI

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Data Dog Interactive Marketing
(414) 727-2440
700 W Virginia St. Suite 205
Milwaukee , WI
Ad Link Marketing Inc
(414) 231-1232
600 E Mason St
Milwaukee, WI
Culver Advertising Design
(414) 276-7550
219 N Milwaukee St
Milwaukee, WI
Momentum Marketing
(414) 276-4588
320 E Buffalo St
Milwaukee, WI
Cooler by The Lake Advertising Marketing & Public Relations
(414) 226-2665
309 N Water St
Milwaukee, WI
Interactive Promotions
(262) 490-0479
1028 E Pearson Street
Milwaukee, WI
Export Yellow Pages
(877) 390-2629
220 E. Buffalo St.
Milwaukee, WI
Third Person Inc
(414) 221-9810
205 W Highland Ave
Milwaukee, WI

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Spanglish Multicultural Solutions
(414) 921-4821
612 W National Avenue
Milwaukee, WI
Apexx Group Llc
(414) 475-2260
6737 W Washington St
Milwaukee, WI

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Customer Insight Techniques : Branding Strategy Insider

Understanding your customer is a never-ending process. Here are some simple ways to do so:

•    Ongoing customer research, from focus groups and depth interviews to anthropological and quantitative research techniques
•    Customer satisfaction surveys
•    Maintain and monitor customer service/support mechanisms (help lines, e-mail support, etc.)
•    Establish and monitor discussion boards and chat rooms devoted to different customer groups/segments
•    Establish and consult with customer advisory boards
•    Establish customer membership organizations. Participate in and monitor their events. (Harley-Davidson executives are masters at this. They attend and ride in HOG rallies, talk with their customers at those rallies, observe new product accessories and debrief every HOG rally back at the office for new product ideas and other action items.)
•    Key executives/managers should participate in sales calls
•    Key executives/managers should occasionally rotate through front-line customer service positions
•    Hire employees who are also passionate customers. (There is one danger with this approach. Even if you are a passionate brand customer, dont assume that all other customers are just like you.)
•    New product people (marketers and market researchers) tend to be closest to customers and their needs in most organizations

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