Customer Relations Specialists Newark NJ

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Mi Dulce Restaurante
(973) 481-0011
40 Jay St
Newark, NJ
 
Lewis Advertising Agency
(973) 642-4800
17 Academy St
Newark, NJ
 
Gmlv LLC
(973) 848-1100
744 Broad St
Newark, NJ
 
Feury Marketing Inc
(973) 465-0900
61-89 Avenue K
Newark, NJ
 
Moro Artistic Signs
(973) 672-0998
77 S Munn Ave
Newark, NJ
 
Pronto Cena Ristorante
(973) 242-3555
1037 Raymond Blvd
Newark, NJ
 
Star Ledger Classified Advertising
(973) 392-4242
77 Court St
Newark, NJ
 
A Telemarketmg Service LLC
(973) 733-2878
611 Bergen St
Newark, NJ
 
Piovezan Enterprise Inc
(973) 344-8686
160 Clifford St
Newark, NJ
 
NEMA Associates
(973) 274-0052
57 Bruen St
Newark, NJ
 

Customer Insight Techniques : Branding Strategy Insider

Understanding your customer is a never-ending process. Here are some simple ways to do so:

•    Ongoing customer research, from focus groups and depth interviews to anthropological and quantitative research techniques
•    Customer satisfaction surveys
•    Maintain and monitor customer service/support mechanisms (help lines, e-mail support, etc.)
•    Establish and monitor discussion boards and chat rooms devoted to different customer groups/segments
•    Establish and consult with customer advisory boards
•    Establish customer membership organizations. Participate in and monitor their events. (Harley-Davidson executives are masters at this. They attend and ride in HOG rallies, talk with their customers at those rallies, observe new product accessories and debrief every HOG rally back at the office for new product ideas and other action items.)
•    Key executives/managers should participate in sales calls
•    Key executives/managers should occasionally rotate through front-line customer service positions
•    Hire employees who are also passionate customers. (There is one danger with this approach. Even if you are a passionate brand customer, dont assume that all other customers are just like you.)
•    New product people (marketers and market researchers) tend to be closest to customers and their needs in most organizations

For mo...

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