Customer Relations Specialists Phoenix AZ

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Arvizu Advertising & Promotion
(602) 279-4669
3111 N Central Ave Ste 100
Phoenix, AZ

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Internet Marketing Services Arizona
(602) 451-2415
301 E Bethany Home Road
Phoenix, AZ

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The Fluent Agency
(602) 274-4707
5330 North 12th Street
Phoenix, AZ
Golfer's Guide - Arizona
(480) 570-8622
1409 E Marshall
Phoenix, AZ
Altima Business Solutions
(480) 567-6163
2505 E. Thomas Rd. #9
Phoenix, AZ
Bonneville International Corp
(602) 241-6800
5300 N Central Ave
Phoenix, AZ

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The Darkly Agency
(602) 368-0001
3633 N. 3rd Ave.
Phoenix, AZ
(714) 408-7082
2920 N. 24th Ave., Suite 260
Phoenix, AZ
(602) 395-5850
1010 East Missouri Avenue
Phoenix, AZ
(602) 914-7507
4747 N. 22nd St.
Phoenix, AZ

Customer Insight Techniques : Branding Strategy Insider

Understanding your customer is a never-ending process. Here are some simple ways to do so:

•    Ongoing customer research, from focus groups and depth interviews to anthropological and quantitative research techniques
•    Customer satisfaction surveys
•    Maintain and monitor customer service/support mechanisms (help lines, e-mail support, etc.)
•    Establish and monitor discussion boards and chat rooms devoted to different customer groups/segments
•    Establish and consult with customer advisory boards
•    Establish customer membership organizations. Participate in and monitor their events. (Harley-Davidson executives are masters at this. They attend and ride in HOG rallies, talk with their customers at those rallies, observe new product accessories and debrief every HOG rally back at the office for new product ideas and other action items.)
•    Key executives/managers should participate in sales calls
•    Key executives/managers should occasionally rotate through front-line customer service positions
•    Hire employees who are also passionate customers. (There is one danger with this approach. Even if you are a passionate brand customer, dont assume that all other customers are just like you.)
•    New product people (marketers and market researchers) tend to be closest to customers and their needs in most organizations

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