Customer Relations Specialists Portland ME

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MCCLAIN MARKETING GROUP
(207) 761-8372
75 WASHINGTON AVENUE
PORTLAND, ME
 
Healthcare Marketing
(207) 879-4570
369 Capisic St
Portland, ME
 
Dirigo Marketing
(207) 774-0500
1346 Westbrook St
Portland, ME
 
Pressherald.com
(207) 791-6235
390 Congress Street
Portland, ME
 
KG Partners
(207) 773-0700
2 Canal Plaza
Portland, ME
 
Online Reputation Presence
(207) 576-0745
Portland
Portland , ME
 
Burgess Advertising And Marketing
(207) 775-5227
1290 Congress St
Portland, ME
 
Praxes Group
(207) 415-9991
PO Box 991
Portland, ME
 
Garrand Marketing
(207) 772-3119
75 Washington Ave Ste 201
Portland, ME
 
Valpak of Maine
(207) 772-6499
825 Forest Avenue
Portland, ME
 

Customer Insight Techniques : Branding Strategy Insider

Understanding your customer is a never-ending process. Here are some simple ways to do so:

•    Ongoing customer research, from focus groups and depth interviews to anthropological and quantitative research techniques
•    Customer satisfaction surveys
•    Maintain and monitor customer service/support mechanisms (help lines, e-mail support, etc.)
•    Establish and monitor discussion boards and chat rooms devoted to different customer groups/segments
•    Establish and consult with customer advisory boards
•    Establish customer membership organizations. Participate in and monitor their events. (Harley-Davidson executives are masters at this. They attend and ride in HOG rallies, talk with their customers at those rallies, observe new product accessories and debrief every HOG rally back at the office for new product ideas and other action items.)
•    Key executives/managers should participate in sales calls
•    Key executives/managers should occasionally rotate through front-line customer service positions
•    Hire employees who are also passionate customers. (There is one danger with this approach. Even if you are a passionate brand customer, dont assume that all other customers are just like you.)
•    New product people (marketers and market researchers) tend to be closest to customers and their needs in most organizations

For mo...

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