Customer Relations Specialists Salt Lake City UT

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Utah County Business Journal
(801) 533-0556
136 South Main St., Suite 721, Salt L
Lake City, UT
 
B Strategic
(801) 209-4910
455 E. 400 South Suite 206
SLC, UT
 
Androids
(801) 542-9497
249 S. 700 E. #60
Salt Lake City, UT
 
Signs.com
(888) 222-4929
1550 Gladiola St
Salt Lake City, UT
 
Global Marketing Alliance Inc
(801) 486-4221
3135 S 1300 E
Salt Lake City, UT

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Utah Foundation
(801) 355-1400
10 W. Broadway, Suite 307
Lake City, UT
 
Salt Lake Tribune
(801) 257-8500
143 S Main Street, Salt
Lake City, UT
 
American Cancer Society
(800) 234-0533
941 East 3300 South, Salt
Lake City, UT
 
March of Dimes
(801) 597-4248
757 East South Temple Suite 120
Lake City, UT
 
Backcountry.com
(801) 973-4553
2607 S 3200 W Ste A
West Valley, UT

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Customer Insight Techniques : Branding Strategy Insider

Understanding your customer is a never-ending process. Here are some simple ways to do so:

•    Ongoing customer research, from focus groups and depth interviews to anthropological and quantitative research techniques
•    Customer satisfaction surveys
•    Maintain and monitor customer service/support mechanisms (help lines, e-mail support, etc.)
•    Establish and monitor discussion boards and chat rooms devoted to different customer groups/segments
•    Establish and consult with customer advisory boards
•    Establish customer membership organizations. Participate in and monitor their events. (Harley-Davidson executives are masters at this. They attend and ride in HOG rallies, talk with their customers at those rallies, observe new product accessories and debrief every HOG rally back at the office for new product ideas and other action items.)
•    Key executives/managers should participate in sales calls
•    Key executives/managers should occasionally rotate through front-line customer service positions
•    Hire employees who are also passionate customers. (There is one danger with this approach. Even if you are a passionate brand customer, dont assume that all other customers are just like you.)
•    New product people (marketers and market researchers) tend to be closest to customers and their needs in most organizations

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