Customer Relations Specialists Seattle WA

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Seattle Magazine
(206) 284-1750
1505 Western Ave.,
Seattle, WA
 
egg
(206) 352-1600
911 Western Ave
Seattle, WA
 
Ward-Smith & Co
(206) 623-3999
100 1st Ave S Apt 1
Seattle, WA

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Community Attributes
(206) 523-6683
1402 Third Ave.,
Seattle, WA
 
KKWF
(206) 577-8600
1100 Olive Way,
Seattle, WA
 
We Buy Houses Seattle
(206) 429-6706
1424 4th Ave
98101, VA
 
Ad Lab
(206) 340-8801
811 1st Ave
Seattle, WA
 
Punch Drunk Productions, LLC
(206) 279-3068
80 5th Ave., Ste 101-393
Seattle, WA
 
JKM Research
(206) 292-3000
1501 Fourth Ave
Seattle, WA
 
iAM, i Alternative Media
(206) 203-1623
212 Alaskan Way
Seattle, WA
 

Customer Insight Techniques : Branding Strategy Insider

Understanding your customer is a never-ending process. Here are some simple ways to do so:

•    Ongoing customer research, from focus groups and depth interviews to anthropological and quantitative research techniques
•    Customer satisfaction surveys
•    Maintain and monitor customer service/support mechanisms (help lines, e-mail support, etc.)
•    Establish and monitor discussion boards and chat rooms devoted to different customer groups/segments
•    Establish and consult with customer advisory boards
•    Establish customer membership organizations. Participate in and monitor their events. (Harley-Davidson executives are masters at this. They attend and ride in HOG rallies, talk with their customers at those rallies, observe new product accessories and debrief every HOG rally back at the office for new product ideas and other action items.)
•    Key executives/managers should participate in sales calls
•    Key executives/managers should occasionally rotate through front-line customer service positions
•    Hire employees who are also passionate customers. (There is one danger with this approach. Even if you are a passionate brand customer, dont assume that all other customers are just like you.)
•    New product people (marketers and market researchers) tend to be closest to customers and their needs in most organizations

For mo...

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