Customer Relations Specialists Washington DC

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Unicor Services Business Group
(202) 305-3954
400 1ST St NW
Washington, DC

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Washington Economic Partners
(202) 661-8670
1495 F St NW
Washington, DC

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National Public Radio
(202) 513-2000
635 Massachusetts Ave., NW
Washington, DC
Journal Of Commerce Inc
(202) 355-1150
1270 National Press Building
Washington, DC

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Persuasion Fx
(202) 314-0100
611 Pennsylvania Ave SE
Washington, DC

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Jbf Associate
(202) 338-9000
777 7TH St NW
Washington, DC

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Don Schaff & Friends
(202) 965-2600
1313 F St NW
Washington, DC

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Away.Com Inc
(202) 654-8000
702 H St NW Ste 200
Washington, DC

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Blattner Brunner
(202) 741-8057
1250 Eye, St., NW, Ste. 1200
Washington, DC
Kaempfer Marketing Svc Inc
(202) 861-1318
1900 K St NW
Washington, DC

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Customer Insight Techniques : Branding Strategy Insider

Understanding your customer is a never-ending process. Here are some simple ways to do so:

•    Ongoing customer research, from focus groups and depth interviews to anthropological and quantitative research techniques
•    Customer satisfaction surveys
•    Maintain and monitor customer service/support mechanisms (help lines, e-mail support, etc.)
•    Establish and monitor discussion boards and chat rooms devoted to different customer groups/segments
•    Establish and consult with customer advisory boards
•    Establish customer membership organizations. Participate in and monitor their events. (Harley-Davidson executives are masters at this. They attend and ride in HOG rallies, talk with their customers at those rallies, observe new product accessories and debrief every HOG rally back at the office for new product ideas and other action items.)
•    Key executives/managers should participate in sales calls
•    Key executives/managers should occasionally rotate through front-line customer service positions
•    Hire employees who are also passionate customers. (There is one danger with this approach. Even if you are a passionate brand customer, dont assume that all other customers are just like you.)
•    New product people (marketers and market researchers) tend to be closest to customers and their needs in most organizations

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