Customer Relations Specialists Wichita KS

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Associated Advertising
(316) 683-4691
330 N Mead St
Wichita, KS
 
Copp Media Services
(316) 425-7065
322 S. Mosley
Wichita, KS
 
Lifeboat Creative
(316) 303-9460
200 W Douglas Ave Ste 220
Wichita, KS
 
Momentum Marketing & Design
(316) 264-2545
1725 W Douglas Ave
Wichita, KS
 
NewBase LLC
(316) 841-4238
216 N. Mosley Suite 230
Wichita, KS
 
Jajo Inc.
(316) 267-6700
200 N Broadway St, #110
Wichita, KS
 
Craghead & Harrold
(316) 262-7537
200 W Douglas Ave Ste 100
Wichita, KS
 
Postcard Planet
(316) 361-0484
1211 E Douglas
Wichita, KS
 
Postcard Planet, Inc.
(316) 361-0484
1211 E. Douglas Ave.
Wichita, KS
 
Stephan Advertising Agency
(316) 265-0021
807 N Waco Ave
Wichita, KS
 

Customer Insight Techniques : Branding Strategy Insider

Understanding your customer is a never-ending process. Here are some simple ways to do so:

•    Ongoing customer research, from focus groups and depth interviews to anthropological and quantitative research techniques
•    Customer satisfaction surveys
•    Maintain and monitor customer service/support mechanisms (help lines, e-mail support, etc.)
•    Establish and monitor discussion boards and chat rooms devoted to different customer groups/segments
•    Establish and consult with customer advisory boards
•    Establish customer membership organizations. Participate in and monitor their events. (Harley-Davidson executives are masters at this. They attend and ride in HOG rallies, talk with their customers at those rallies, observe new product accessories and debrief every HOG rally back at the office for new product ideas and other action items.)
•    Key executives/managers should participate in sales calls
•    Key executives/managers should occasionally rotate through front-line customer service positions
•    Hire employees who are also passionate customers. (There is one danger with this approach. Even if you are a passionate brand customer, dont assume that all other customers are just like you.)
•    New product people (marketers and market researchers) tend to be closest to customers and their needs in most organizations

For mo...

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