Customer Relations Specialists Wilmington DE

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Juniper Bank
(302) 778-0717
100 S West St
Wilmington, DE

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LEX COSTRUCTION & CLEANING SRV
(302) 887-0866
1401 WEST 4TH STREET
WILMINGTON, DE
 
Brand Builder Solutions
(302) 747-5373
12 Penns Way
New Castle, DE
 
Verve Marketing & Design
(610) 358-2304
133 Commons Court
Chadds Ford, AK
 
Business Television Network
(856) 435-4777
1 Innovation Way
Newark, DE
 
Eureka
302-477-9224 x121
1 Sorrel Drive
Wilmington, DE
 
M19 MEDIA
(302) 543-5380
2100 Lancaster Avenue
Wilmington, DE
 
eLeadZone LLC
(800) 778-9391
619 New York Ave
Claymont, DE
 
Sir Speedy Marketing Services
(302) 366-0848
311 Ruthar Dr
Newark, DE
 
Lane-Morris Inc
(302) 731-7370
266 Delaplane Ave
Newark, DE
 

Customer Insight Techniques : Branding Strategy Insider

Understanding your customer is a never-ending process. Here are some simple ways to do so:

•    Ongoing customer research, from focus groups and depth interviews to anthropological and quantitative research techniques
•    Customer satisfaction surveys
•    Maintain and monitor customer service/support mechanisms (help lines, e-mail support, etc.)
•    Establish and monitor discussion boards and chat rooms devoted to different customer groups/segments
•    Establish and consult with customer advisory boards
•    Establish customer membership organizations. Participate in and monitor their events. (Harley-Davidson executives are masters at this. They attend and ride in HOG rallies, talk with their customers at those rallies, observe new product accessories and debrief every HOG rally back at the office for new product ideas and other action items.)
•    Key executives/managers should participate in sales calls
•    Key executives/managers should occasionally rotate through front-line customer service positions
•    Hire employees who are also passionate customers. (There is one danger with this approach. Even if you are a passionate brand customer, dont assume that all other customers are just like you.)
•    New product people (marketers and market researchers) tend to be closest to customers and their needs in most organizations

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