Digital Marketing Agencies Albany OR

This page provides useful content and local businesses that give access to Digital Marketing Agencies in Albany, OR. You will find helpful, informative articles about Digital Marketing Agencies, including "Digital Marketing: Economic Recovery and Insight". You will also find local businesses that provide the products or services that you are looking for. Please scroll down to find the local resources in Albany, OR that will answer all of your questions about Digital Marketing Agencies.

Promoting Your Business
(541) 752-1676
131 Nw 4th St
Corvallis, OR
 
Sis Development Inc
(541) 207-3233
808 Nw Buchanan Ave Ste C
Corvallis, OR
 
Core Communications - Web Development
(541) 758-0755
711 Nw 3rd St
Corvallis, OR
 
Corvallis Gazette-Times Div
(541) 753-2641
600 Sw Jefferson Ave
Corvallis, OR
 
Crawfordesign
(541) 758-3138
1965 Sw Airport Ave
Corvallis, OR
 
Den-Art Promotions
(541) 758-8386
2124 Ne Highway 20
Corvallis, OR
 
Clear Channel Communications
(541) 754-1426
1 Garden Ave
Corvallis, OR
 
Outdoor Sales & Marketing Group Inc
(541) 367-5507
5400 S Santiam Hwy
Lebanon, OR
 
Edge Design & Advertising
(541) 753-4003
300 Sw 2nd St
Corvallis, OR
 
Nickel Ads Co
(503) 588-7700
1590 Commercial St SE
Salem, OR

Data Provided By:
Data Provided By:

Digital Marketing: Economic Recovery and Insight

480_allan

If you have recently searched for "Kenya safari," "gold jewelery," or "insurance price comparison" lately, you are responsible. Responsible, that is, for an article published last week in the Financial Times that claims how these search terms and others like them "suggest that consumer confidence is perking up." According to the FT, search query patterns suggest that "consumer sentiment in the UK is up 6 per cent since the beginning of the year."

These figures are based on data from Google's Barometer, which tracks a basket of 50 positive keywords and 50 negative keywords to gauge the health of the overall economy. Created in response to the recession, this type of trend spotting within Google search data is part of a wider effort at Google to demonstrate how patterns in search queries can not only alert marketers to emerging trends but also accurately model real-world phenomena. For example, whether you're interested in monitoring Flu Trends, learning about today's hot trends, or each year's Zeitgeist, small teams of Google engineers have been able to discover deeper consumer insights using data on the web.

What does all this mean for marketers? Put simply: it will be increasingly difficult for advertisers and planners to ignore the web when making media mix decisions. Furthermore, it should lead marketers to question the interaction effects between online and offline spend relative to consumer behaviour. From our perspective, the companies that get ahead in this new digital environment will be the ones that find clever ways to harness the web to work in conjunction with their existing offline campaigns but also for generating new consumer insights. Unlike other traditional forms of gathering consumer insight, online insight tools are often cheaper, based on much larger sample sizes, and are quicker to deliver results.

At Google, we have have set up an entire YouTube channel dedicated...

Click here to read the rest of this article from Branding Strategy Insider