Digital Marketing Agencies Bear DE

This page provides useful content and local businesses that give access to Digital Marketing Agencies in Bear, DE. You will find helpful, informative articles about Digital Marketing Agencies, including "Digital Marketing: Economic Recovery and Insight". You will also find local businesses that provide the products or services that you are looking for. Please scroll down to find the local resources in Bear, DE that will answer all of your questions about Digital Marketing Agencies.

Adventures Media Group
(302) 392-7827
310 Connor Blvd
Bear, DE
 
Promotions Zone
(302) 832-9366
119 Amberwood Dr
Bear, DE
 
All About Marketing
(302) 562-0072
49 Paisley St
Bear, DE
 
Spinelli Signs & Graphics
(302) 894-1102
80 Aleph Drive
Newark, DE
 
Living Well Magazine
(302) 355-0929
1519 Old Coach Rd
Newark, DE
 
Words Unlimited Inc
(302) 832-7377
87 Caravel Dr
Bear, DE
 
Aps Enterprise
(302) 834-8003
1590 Red Lion Rd
Bear, DE
 
Delawarediningonline.Com
(302) 358-1225
1610 Industrial Blvd
Newark, DE
 
Brand Builder Solutions
(302) 747-5373
12 Penns Way
New Castle, DE
 
Sir Speedy Marketing Services
(302) 366-0848
311 Ruthar Dr
Newark, DE
 

Digital Marketing: Economic Recovery and Insight

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If you have recently searched for "Kenya safari," "gold jewelery," or "insurance price comparison" lately, you are responsible. Responsible, that is, for an article published last week in the Financial Times that claims how these search terms and others like them "suggest that consumer confidence is perking up." According to the FT, search query patterns suggest that "consumer sentiment in the UK is up 6 per cent since the beginning of the year."

These figures are based on data from Google's Barometer, which tracks a basket of 50 positive keywords and 50 negative keywords to gauge the health of the overall economy. Created in response to the recession, this type of trend spotting within Google search data is part of a wider effort at Google to demonstrate how patterns in search queries can not only alert marketers to emerging trends but also accurately model real-world phenomena. For example, whether you're interested in monitoring Flu Trends, learning about today's hot trends, or each year's Zeitgeist, small teams of Google engineers have been able to discover deeper consumer insights using data on the web.

What does all this mean for marketers? Put simply: it will be increasingly difficult for advertisers and planners to ignore the web when making media mix decisions. Furthermore, it should lead marketers to question the interaction effects between online and offline spend relative to consumer behaviour. From our perspective, the companies that get ahead in this new digital environment will be the ones that find clever ways to harness the web to work in conjunction with their existing offline campaigns but also for generating new consumer insights. Unlike other traditional forms of gathering consumer insight, online insight tools are often cheaper, based on much larger sample sizes, and are quicker to deliver results.

At Google, we have have set up an entire YouTube channel dedicated...

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