Digital Marketing Agencies Boulder City NV

This page provides useful content and local businesses that give access to Digital Marketing Agencies in Boulder City, NV. You will find helpful, informative articles about Digital Marketing Agencies, including "Digital Marketing: Economic Recovery and Insight". You will also find local businesses that provide the products or services that you are looking for. Please scroll down to find the local resources in Boulder City, NV that will answer all of your questions about Digital Marketing Agencies.

Kolar Design Studio
(702) 283-1791
312 Nevada
Las Vegas, NV
 
The Peckman Company
(702) 233-1155
5564 S Fort Apache Rd
Las Vegas, NV
 
Sunkist Graphics
(702) 566-9008
401 E Sunset
Las Vegas, NV
 
Outdoor Promotions,
(702) 932-4848
7541 Eastgate
Henderson, NV
 
Nevada Advertising & Events,
(702) 451-7150
PO Box 50029
Las Vegas, NV
 
Bethany Baptist Church
(702) 293-1912
210 Wyoming St
Boulder City, NV
 
Omega Plastics
(702) 373-1767
121 Industrial Park Rd Ste 105
Henderson, NV
 
Digistock Design
(702) 566-0655
55 S Water Street
Henderson, NV
 
Print Alliance, Inc.
(702) 851-5050
788 Beach Park St
Henderson, NV
 
Teralist.com
(702) 622-7331
PO Box 530087
Henderson, NV
 

Digital Marketing: Economic Recovery and Insight

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If you have recently searched for "Kenya safari," "gold jewelery," or "insurance price comparison" lately, you are responsible. Responsible, that is, for an article published last week in the Financial Times that claims how these search terms and others like them "suggest that consumer confidence is perking up." According to the FT, search query patterns suggest that "consumer sentiment in the UK is up 6 per cent since the beginning of the year."

These figures are based on data from Google's Barometer, which tracks a basket of 50 positive keywords and 50 negative keywords to gauge the health of the overall economy. Created in response to the recession, this type of trend spotting within Google search data is part of a wider effort at Google to demonstrate how patterns in search queries can not only alert marketers to emerging trends but also accurately model real-world phenomena. For example, whether you're interested in monitoring Flu Trends, learning about today's hot trends, or each year's Zeitgeist, small teams of Google engineers have been able to discover deeper consumer insights using data on the web.

What does all this mean for marketers? Put simply: it will be increasingly difficult for advertisers and planners to ignore the web when making media mix decisions. Furthermore, it should lead marketers to question the interaction effects between online and offline spend relative to consumer behaviour. From our perspective, the companies that get ahead in this new digital environment will be the ones that find clever ways to harness the web to work in conjunction with their existing offline campaigns but also for generating new consumer insights. Unlike other traditional forms of gathering consumer insight, online insight tools are often cheaper, based on much larger sample sizes, and are quicker to deliver results.

At Google, we have have set up an entire YouTube channel dedicated...

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