Digital Marketing Agencies Eagle River AK

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Army Kirschbaum Ad Art
(907) 338-1554
1927 Beaver Pl
Anchorage, AK
 
Bradley Advertising Inc
(907) 258-0635
1840 Bragaw St
Anchorage, AK
 
EBM Electronic Based Marketing, Inc
(907) 575-8005
P.O. Box 101697
Anchorage, AK
 
Marketing Solutions
(907) 569-7070
3501 Denali St
Anchorage, AK
 
Gonzalez Marketing
(907) 562-8640
4450 Cordova St
Anchorage, AK
 
CBI MEDIA
(907) 269-3874
2709 Boniface pky
anchorage , AK
 
Anchorage Municipality Tax
(907) 279-0618
1600 Gambell St
Anchorage, AK
 
Cutting Edge Marketing
(907) 277-7927
3904 Hayes St
Anchorage, AK
 
Solstice Advertising
(907) 258-5411
2525 Blueberry Rd
Anchorage, AK
 
Art International
(907) 258-9900
4000 Old Seward Hwy
Anchorage, AK
 

Digital Marketing: Economic Recovery and Insight

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If you have recently searched for "Kenya safari," "gold jewelery," or "insurance price comparison" lately, you are responsible. Responsible, that is, for an article published last week in the Financial Times that claims how these search terms and others like them "suggest that consumer confidence is perking up." According to the FT, search query patterns suggest that "consumer sentiment in the UK is up 6 per cent since the beginning of the year."

These figures are based on data from Google's Barometer, which tracks a basket of 50 positive keywords and 50 negative keywords to gauge the health of the overall economy. Created in response to the recession, this type of trend spotting within Google search data is part of a wider effort at Google to demonstrate how patterns in search queries can not only alert marketers to emerging trends but also accurately model real-world phenomena. For example, whether you're interested in monitoring Flu Trends, learning about today's hot trends, or each year's Zeitgeist, small teams of Google engineers have been able to discover deeper consumer insights using data on the web.

What does all this mean for marketers? Put simply: it will be increasingly difficult for advertisers and planners to ignore the web when making media mix decisions. Furthermore, it should lead marketers to question the interaction effects between online and offline spend relative to consumer behaviour. From our perspective, the companies that get ahead in this new digital environment will be the ones that find clever ways to harness the web to work in conjunction with their existing offline campaigns but also for generating new consumer insights. Unlike other traditional forms of gathering consumer insight, online insight tools are often cheaper, based on much larger sample sizes, and are quicker to deliver results.

At Google, we have have set up an entire YouTube channel dedicated...

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