Digital Marketing Agencies Goffstown NH

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Millennium Integrated Marketing
(603) 792-2200
150 Dow Street
Manchester, NH
 
Eastlantic Advertising
(603) 669-7377
222 River Road
Manchester, NH
 
Meighan Marketing & Comm Inc
(603) 622-0736
500 N Commercial St
Manchester, NH

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LTD Company, Inc.
(603) 623-7699
169 South River Road
Bedford, NH
 
Paxton Communications
(603) 228-4933
58 N State St
Concord, NH
 
Clearly Creative Llc
(603) 625-1950
1181 Elm St Ste 201
Manchester, NH

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wedu, inc.
(603) 647-9338
20 Market Street
Manchester, NH
 
Altos Marketing Group
(603) 222-9052
128 South River Rd
Bedford, NH
 
Concord Air Conditioning Repair
(603) 669-5159
Accurate Air, Inc. 140 Bouchard St
Manchester, NH
 
Crop Marks Design Studio
(603) 225-2334
10 Ferry St
Concord, NH
 
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Digital Marketing: Economic Recovery and Insight

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If you have recently searched for "Kenya safari," "gold jewelery," or "insurance price comparison" lately, you are responsible. Responsible, that is, for an article published last week in the Financial Times that claims how these search terms and others like them "suggest that consumer confidence is perking up." According to the FT, search query patterns suggest that "consumer sentiment in the UK is up 6 per cent since the beginning of the year."

These figures are based on data from Google's Barometer, which tracks a basket of 50 positive keywords and 50 negative keywords to gauge the health of the overall economy. Created in response to the recession, this type of trend spotting within Google search data is part of a wider effort at Google to demonstrate how patterns in search queries can not only alert marketers to emerging trends but also accurately model real-world phenomena. For example, whether you're interested in monitoring Flu Trends, learning about today's hot trends, or each year's Zeitgeist, small teams of Google engineers have been able to discover deeper consumer insights using data on the web.

What does all this mean for marketers? Put simply: it will be increasingly difficult for advertisers and planners to ignore the web when making media mix decisions. Furthermore, it should lead marketers to question the interaction effects between online and offline spend relative to consumer behaviour. From our perspective, the companies that get ahead in this new digital environment will be the ones that find clever ways to harness the web to work in conjunction with their existing offline campaigns but also for generating new consumer insights. Unlike other traditional forms of gathering consumer insight, online insight tools are often cheaper, based on much larger sample sizes, and are quicker to deliver results.

At Google, we have have set up an entire YouTube channel dedicated...

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