Green Marketing Anchorage AK

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Solstice Advertising
(907) 258-5411
2525 Blueberry Rd
Anchorage, AK
 
Ad Works
(907) 272-6100
5611 Silverado Way Ste D
Anchorage, AK

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Art International
(907) 258-9900
4000 Old Seward Hwy
Anchorage, AK
 
Alaska Adventure Media
(907) 677-2900
6921 Brayton Dr
Anchorage, AK
 
EBM Electronic Based Marketing, Inc
(907) 575-8005
P.O. Box 101697
Anchorage, AK
 
Cutting Edge Marketing
(907) 277-7927
3904 Hayes St
Anchorage, AK
 
Gonzalez Marketing
(907) 562-8640
4450 Cordova St
Anchorage, AK
 
Marketing Solutions
(907) 569-7070
3501 Denali St
Anchorage, AK
 
Anchorage Municipality Tax
(907) 279-0618
1600 Gambell St
Anchorage, AK
 
Bradley Advertising Inc
(907) 258-0635
1840 Bragaw St
Anchorage, AK
 
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Top Green Brands Shine On Earth Day

500_earth-day-earth-in-hands

Forty years after the first Earth Day, greater pressure is being applied to brands to address environmental problems along with the problems of dirty clothes, financial services, technology, and convenient, quick-serve meals.

Yes, more consumers hear the phrases "fuel-efficient," "organic,""energy-efficient," "natural," "green," and "sustainable" more these days, consumers are on to all that. They want brands to walk-the-talk, and "green" has become the cost-of-entry in many categories, making larger and larger contributions to brand engagement and loyalty.

Driving "Green" Growth

A review of category loyalty drivers in our Customer Loyalty Engagement Index shows that how consumers define "green" varies significantly from category-to-category. And as more people become more aware of the dangers of ignoring the environment, and as brands have actually sought to establish standards, the definitions and expectations applied to brands have evolved.

Any/all these questions can be applied to virtually any category: What is it made from? How is it made? How is it packaged? How I it consumed? How do I dispose of it? Those are the questions consumers are asking brands to answer.

As such the value of such environmental initiatives, extend beyond the aspects of social responsibility, and even further beyond simple advertising tag lines, and present a competitive opportunity for both top and bottom line growth, brand differentiation and - given consumer expectations - increased profitability.

As noted, the categories vary in their "green" aspects and expectations, but here (alphabetically) are the Top-25 Green Brands from this year's Brand Keys Loyalty Engagement Index:

1. American Express
2. Apple
3. Avon
4. BP
5. Coke
6. Coors
7. Dell
8. Ford
9. Honda
10. HP
11. Johnson & Johnson
12. Kellogg's
13. Kohl's
14. Marriott
15. Mc...

Click here to read the rest of this article from Branding Strategy Insider