Green Marketing Concord NH

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Crop Marks Design Studio
(603) 225-2334
10 Ferry St
Concord, NH
 
Act One Creative Llc
(603) 226-3311
18 Low Ave Ste 7
Concord, NH
 
Ad-Com
(603) 225-9100
18 Low Ave
Concord, NH
 
Paxton Communications
(603) 228-4933
58 N State St
Concord, NH
 
Cantin Design Inc
(603) 223-9999
6 Governors Way
Concord, NH
 
Storey Manseau Llc
(603) 229-0278
287 S Main St
Concord, NH
 
Hoik Advertising
(603) 226-0440
10 Ferry St Ste 306
Concord, NH
 
Act One Creative, LLC
(603) 226-3311
18 Low Ave
Concord, NH
 
Millenium Advertising
(603) 226-7444
185 N Main St
Concord, NH
 
Brodeur Group
(603) 796-7070
25 Eel St
Concord, NH
 

Top Green Brands Shine On Earth Day

500_earth-day-earth-in-hands

Forty years after the first Earth Day, greater pressure is being applied to brands to address environmental problems along with the problems of dirty clothes, financial services, technology, and convenient, quick-serve meals.

Yes, more consumers hear the phrases "fuel-efficient," "organic,""energy-efficient," "natural," "green," and "sustainable" more these days, consumers are on to all that. They want brands to walk-the-talk, and "green" has become the cost-of-entry in many categories, making larger and larger contributions to brand engagement and loyalty.

Driving "Green" Growth

A review of category loyalty drivers in our Customer Loyalty Engagement Index shows that how consumers define "green" varies significantly from category-to-category. And as more people become more aware of the dangers of ignoring the environment, and as brands have actually sought to establish standards, the definitions and expectations applied to brands have evolved.

Any/all these questions can be applied to virtually any category: What is it made from? How is it made? How is it packaged? How I it consumed? How do I dispose of it? Those are the questions consumers are asking brands to answer.

As such the value of such environmental initiatives, extend beyond the aspects of social responsibility, and even further beyond simple advertising tag lines, and present a competitive opportunity for both top and bottom line growth, brand differentiation and - given consumer expectations - increased profitability.

As noted, the categories vary in their "green" aspects and expectations, but here (alphabetically) are the Top-25 Green Brands from this year's Brand Keys Loyalty Engagement Index:

1. American Express
2. Apple
3. Avon
4. BP
5. Coke
6. Coors
7. Dell
8. Ford
9. Honda
10. HP
11. Johnson & Johnson
12. Kellogg's
13. Kohl's
14. Marriott
15. Mc...

Click here to read the rest of this article from Branding Strategy Insider