Green Marketing Dover DE

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Comcast Spotlight
(302) 678-0864
1218 Forrest Ave
Dover, DE
 
Hill Design Group
(302) 736-1010
117 W Reed St
Dover, DE
 
Sir Speedy
(302) 678-1600
1058 S Dupont Hwy
Dover, DE
 
Delaware Printing Company
(302) 741-8297
110 Galaxy Dr
Dover, DE
 
Amish Crafts Marketing Enterprises
(302) 677-1944
4621 N Dupont Hwy
Dover, DE
 
Universal Marketing
(302) 734-8019
111 S West St
Dover, DE
 
Delmarva Merchants Association
(302) 747-7472
Dupont Hwy
Dover, DE
 
Capitol Theater
(302) 678-5152
226 S State St
Dover, DE
 
Corpamerica Inc
(302) 736-4300
30 Old Rudnick Ln
Dover, DE
 
Local Book Publishing Inc
(302) 734-2033
46 S State St
Dover, DE
 

Top Green Brands Shine On Earth Day

500_earth-day-earth-in-hands

Forty years after the first Earth Day, greater pressure is being applied to brands to address environmental problems along with the problems of dirty clothes, financial services, technology, and convenient, quick-serve meals.

Yes, more consumers hear the phrases "fuel-efficient," "organic,""energy-efficient," "natural," "green," and "sustainable" more these days, consumers are on to all that. They want brands to walk-the-talk, and "green" has become the cost-of-entry in many categories, making larger and larger contributions to brand engagement and loyalty.

Driving "Green" Growth

A review of category loyalty drivers in our Customer Loyalty Engagement Index shows that how consumers define "green" varies significantly from category-to-category. And as more people become more aware of the dangers of ignoring the environment, and as brands have actually sought to establish standards, the definitions and expectations applied to brands have evolved.

Any/all these questions can be applied to virtually any category: What is it made from? How is it made? How is it packaged? How I it consumed? How do I dispose of it? Those are the questions consumers are asking brands to answer.

As such the value of such environmental initiatives, extend beyond the aspects of social responsibility, and even further beyond simple advertising tag lines, and present a competitive opportunity for both top and bottom line growth, brand differentiation and - given consumer expectations - increased profitability.

As noted, the categories vary in their "green" aspects and expectations, but here (alphabetically) are the Top-25 Green Brands from this year's Brand Keys Loyalty Engagement Index:

1. American Express
2. Apple
3. Avon
4. BP
5. Coke
6. Coors
7. Dell
8. Ford
9. Honda
10. HP
11. Johnson & Johnson
12. Kellogg's
13. Kohl's
14. Marriott
15. Mc...

Click here to read the rest of this article from Branding Strategy Insider