Logo Design Services Columbus OH

Local resource for Logo Design Services in Columbus. Includes detailed information on local businesses that provide access to Brand Identity, Logo Design, Branding, logo services, as well as advice and content on logo design companies in your location.

CF Dominicana Cigars - Cigar Rollers for Events
(888) 467-8400
Columbus, OH
 
Freelance Graphic Design
(614) 457-8557
3282 Mountview Rd
Columbus, OH
 
Salvato Coe & Gabor Association Incorporated
(614) 488-3131
2015 W 5th Ave
Columbus, OH
 
Idc Design Group Incorporated
(614) 487-8855
1433 Grandview Ave
Columbus, OH
 
Studio Mana
(614) 228-5656
85 E Gay St
Columbus, OH
 
Hb 2 Web
(614) 224-3499
150 E Main St
Columbus, OH
 
On Paper
(614) 424-6617
737 N High St
Columbus, OH
 
House of Krauss Graphic Design
(614) 449-0093
832 Macon Aly
Columbus, OH
 
Diversified Consulting Group, LLC
(614) 218-3909
Columbus, OH
 
Shift Global
(614) 225-0535
46 N High St
Columbus, OH
 

Brand Logo Basics

It is at least as important for a logo to be recognizable as it is for it to be readable. Often, people are only able to get a quick glance at the logo, and then only at a distance. In those instances, recognition, not readability, is all that counts. That is why it is so important to integrate recognizable icons, shapes, type fonts and colors into a logos design.

Some logos were created during the era of big department stores and were designed as signatures to fit on the side of buildings. So, these logos are more square in orientation than they are horizontal. Many of these now seem outdated (if they havent been updated). Hallmarks logo belongs to this class. Others were designed as corporate logos to reinforce leadership and stability (AT&T, IBM). Many of these now seem cold and sterile. Some logos are more fun communicating more of a personality (Apple, MTV, Ebay).

Today, logos must be designed with the foresight that they will be used in multi-media environments (from TV to the Internet). That means colors, animation and sound sequences (like NBC, Intel, AOL, Harley-Davidson [engine sound], and Maxwell House) should be considered.

Sponsored By: Brand Aid

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Customization: Building A Brand Advantage

First came Nike iD, a customization concept that enabled consumers to design their own pair of Nike shoes. Then Jones Soda offered a customization platform: bottles became vehicles for consumers customized labels, Jones Soda even guaranteeing brand fans that their bottles would be distributed in stores. Shortly thereafter, Build-A-Bear broke new ground in the teddy bear game inviting kids to use their imaginations and construct their own bears. Imagine the LEGO factory enabling kids to design their own LEGO sets. Consider Mercedes-Benzs design-your-own-car option and, of course, the hundreds of clothing web sites that offer consumers the chance to design their ideal streetwear. These consumer lures have all been exercised in parallel with the online world to which the very concept of customization is fundamental and in which the potential for customization has yet to be fully exploited.

Once weve had the chance to pick and choose, to become kings and queens of our own brand universes, product functions and designs, theres no turning back. In the future we will be able to customize every consumer item we use. The days of Henry Fords manufacturing mantra •   ?You can have it in any color you want as long as it's black are, even now, long gone. The question thus arises, whats the role of the brand? Is it at all possible to build a brand if its products can be customized by its consumers?

The answer is simple: the role of the brand is to remain instantly recognizable, even without its logo.

Take the your iPod as an example. Wheres the logo on it? You may not have consciously examined an iPod to discover this but you may be surprised to learn that the logo is hidden on the back, not displayed prominently on the front as any marketer would have insisted on. Yet Im sure no-one in the world would confuse, say, a SONY Walkman with an iPod. The comparison demonstrates a crucial feature of good branding. Were the SONY Walkman to remove its logo, the device could be identified as being the product of any other number of competitor companies, from Panasonic to Samsung. But no-one would mistake the iPod for one of its competitors.

And heres more cleverness. You may immediately claim that the distinctive white of the iPods components sets it apart. But an iPod in yellow, blue or red would be equally recognizable. The fact is that the brand has been so embedded into the product that every square inch of it is the brand. The logo is just the final dot on the i.

If you break down the Apple brand and examine each of its components, youll realize that the logo is a very small part in the whole equation. Today Apple owns the navigation wheel, the materials (combining steel and plastic), the rounded shape, the simplicity of design, the weight, the navigation, the navigation sound, the slow yet balanced movements (when navigating) and, of course, the distinctive white earphones which signal that an iPod is hidden in the wearers po...

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