Luxury Marketing Bear DE

This page provides useful content and local businesses that can help with your search for Luxury Marketing. You will find helpful, informative articles about Luxury Marketing, including "The Anti-laws of Luxury Marketing #7". You will also find local businesses that provide the products or services that you are looking for. Please scroll down to find the local resources in Bear, DE that will answer all of your questions about Luxury Marketing.

Adventures Media Group
(302) 392-7827
310 Connor Blvd
Bear, DE
 
Promotions Zone
(302) 832-9366
119 Amberwood Dr
Bear, DE
 
Words Unlimited Inc
(302) 832-7377
87 Caravel Dr
Bear, DE
 
Delawarediningonline.Com
(302) 358-1225
1610 Industrial Blvd
Newark, DE
 
Sir Speedy Marketing Services
(302) 366-0848
311 Ruthar Dr
Newark, DE
 
Aps Enterprise
(302) 834-8003
1590 Red Lion Rd
Bear, DE
 
All About Marketing
(302) 562-0072
49 Paisley St
Bear, DE
 
Spinelli Signs & Graphics
(302) 894-1102
80 Aleph Drive
Newark, DE
 
Brand Builder Solutions
(302) 747-5373
12 Penns Way
New Castle, DE
 
Eastern Medical Publishers
(302) 286-6020
510 Interchange Blvd
Newark, DE
 

The Anti-laws of Luxury Marketing #7

480_mkmt090111yy4

7. Make it difficult for clients to buy

The luxury brand is something that has to be earned. The greater the inaccessibility – whether actual or virtual – the greater the desire. As everyone knows, with luxury there is a built-in time factor: it’s the time spent searching, waiting, longing… so far removed from traditional marketing logic, which does everything to facilitate quick access to the product through mass distribution, with its self-service stores, self-checkout systems, the internet, call centers and introductory offers. Luxury has to know how to set up the necessary obstacles to the straining of desire, and keep them in place. People do eventually get to enjoy the luxury after passing through a series of obstacles – financial obstacles, needless to say, but more particularly cultural (they have to know how to appreciate the product, wear it, consume it), logistical (find the shops) and time obstacles (wait two years for a Ferrari or a Mikimoto pearl necklace).

Luxury needs to excel in the practice of distributing rarity, so long as there are no real shortages. It’s quite natural: just as actual shortages stand in the way of growth, so the absence of rarity leads to the immediate dissipation of desire, and so to the disappearance of the very waiting time that sustains luxury.

To create this obstacle to immediate consumption, it should always be necessary to wait for a luxury product – time is a key dimension of luxury, as with all desire for anything...

Click here to read the rest of this article from Branding Strategy Insider