Luxury Marketing Boulder City NV

This page provides useful content and local businesses that can help with your search for Luxury Marketing. You will find helpful, informative articles about Luxury Marketing, including "The Anti-laws of Luxury Marketing #7". You will also find local businesses that provide the products or services that you are looking for. Please scroll down to find the local resources in Boulder City, NV that will answer all of your questions about Luxury Marketing.

Kolar Design Studio
(702) 283-1791
312 Nevada
Las Vegas, NV
 
The Peckman Company
(702) 233-1155
5564 S Fort Apache Rd
Las Vegas, NV
 
Sunkist Graphics
(702) 566-9008
401 E Sunset
Las Vegas, NV
 
Print Alliance, Inc.
(702) 851-5050
788 Beach Park St
Henderson, NV
 
Nevada Advertising & Events,
(702) 451-7150
PO Box 50029
Las Vegas, NV
 
Bethany Baptist Church
(702) 293-1912
210 Wyoming St
Boulder City, NV
 
Digistock Design
(702) 566-0655
55 S Water Street
Henderson, NV
 
Omega Plastics
(702) 373-1767
121 Industrial Park Rd Ste 105
Henderson, NV
 
Outdoor Promotions,
(702) 932-4848
7541 Eastgate
Henderson, NV
 
Christie Marketing
(702) 575-2493
2015 Trailside Village
Henderson, NV
 

The Anti-laws of Luxury Marketing #7

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7. Make it difficult for clients to buy

The luxury brand is something that has to be earned. The greater the inaccessibility – whether actual or virtual – the greater the desire. As everyone knows, with luxury there is a built-in time factor: it’s the time spent searching, waiting, longing… so far removed from traditional marketing logic, which does everything to facilitate quick access to the product through mass distribution, with its self-service stores, self-checkout systems, the internet, call centers and introductory offers. Luxury has to know how to set up the necessary obstacles to the straining of desire, and keep them in place. People do eventually get to enjoy the luxury after passing through a series of obstacles – financial obstacles, needless to say, but more particularly cultural (they have to know how to appreciate the product, wear it, consume it), logistical (find the shops) and time obstacles (wait two years for a Ferrari or a Mikimoto pearl necklace).

Luxury needs to excel in the practice of distributing rarity, so long as there are no real shortages. It’s quite natural: just as actual shortages stand in the way of growth, so the absence of rarity leads to the immediate dissipation of desire, and so to the disappearance of the very waiting time that sustains luxury.

To create this obstacle to immediate consumption, it should always be necessary to wait for a luxury product – time is a key dimension of luxury, as with all desire for anything...

Click here to read the rest of this article from Branding Strategy Insider