Luxury Marketing Dover DE

This page provides useful content and local businesses that can help with your search for Luxury Marketing. You will find helpful, informative articles about Luxury Marketing, including "The Anti-laws of Luxury Marketing #7". You will also find local businesses that provide the products or services that you are looking for. Please scroll down to find the local resources in Dover, DE that will answer all of your questions about Luxury Marketing.

Comcast Spotlight
(302) 678-0864
1218 Forrest Ave
Dover, DE
 
Delaware Printing Company
(302) 741-8297
110 Galaxy Dr
Dover, DE
 
Corpamerica Inc
(302) 736-4300
30 Old Rudnick Ln
Dover, DE
 
Amish Crafts Marketing Enterprises
(302) 677-1944
4621 N Dupont Hwy
Dover, DE
 
Hill Design Group
(302) 736-1010
117 W Reed St
Dover, DE
 
Universal Marketing
(302) 734-8019
111 S West St
Dover, DE
 
Delmarva Merchants Association
(302) 747-7472
Dupont Hwy
Dover, DE
 
Capitol Theater
(302) 678-5152
226 S State St
Dover, DE
 
Local Book Publishing Inc
(302) 734-2033
46 S State St
Dover, DE
 
Sir Speedy
(302) 678-1600
1058 S Dupont Hwy
Dover, DE
 

The Anti-laws of Luxury Marketing #7

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7. Make it difficult for clients to buy

The luxury brand is something that has to be earned. The greater the inaccessibility – whether actual or virtual – the greater the desire. As everyone knows, with luxury there is a built-in time factor: it’s the time spent searching, waiting, longing… so far removed from traditional marketing logic, which does everything to facilitate quick access to the product through mass distribution, with its self-service stores, self-checkout systems, the internet, call centers and introductory offers. Luxury has to know how to set up the necessary obstacles to the straining of desire, and keep them in place. People do eventually get to enjoy the luxury after passing through a series of obstacles – financial obstacles, needless to say, but more particularly cultural (they have to know how to appreciate the product, wear it, consume it), logistical (find the shops) and time obstacles (wait two years for a Ferrari or a Mikimoto pearl necklace).

Luxury needs to excel in the practice of distributing rarity, so long as there are no real shortages. It’s quite natural: just as actual shortages stand in the way of growth, so the absence of rarity leads to the immediate dissipation of desire, and so to the disappearance of the very waiting time that sustains luxury.

To create this obstacle to immediate consumption, it should always be necessary to wait for a luxury product – time is a key dimension of luxury, as with all desire for anything...

Click here to read the rest of this article from Branding Strategy Insider