Luxury Marketing Gardnerville NV

This page provides useful content and local businesses that can help with your search for Luxury Marketing. You will find helpful, informative articles about Luxury Marketing, including "The Anti-laws of Luxury Marketing #7". You will also find local businesses that provide the products or services that you are looking for. Please scroll down to find the local resources in Gardnerville, NV that will answer all of your questions about Luxury Marketing.

Pro Marketing Systems, Inc.
(702) 368-1776
PO Box 7172
Primm, NV
 
Nevada Manufacturers Association
(775) 882-6662
963 Topsy Ln Ste 306-182
Carson City, NV
 
Infiniti Creations, LLC
(702) 838-6922
3100 S Durango Dr Ste 102
Las Vegas, NV
 
CHR, Inc.
(702) 889-4466
2980 S Jones Blvd Ste
Las Vegas, NV
 
Las Vegas Bowl
(702) 732-3912
1771 E Flamingo Rd Ste
Las Vegas, NV
 
Savings 4 U
(775) 315-9576
P O Box 4533
Carson City, NV
 
Half Shady's
(530) 307-8115
567 wintoon dr.
south lake tahoe , CA
 
Arthritis Foundation
(702) 367-1626
2560 E Sunset Rd
Las Vegas, NV
 
410 Creative, LLC
(702) 505-5112
6436 Angel Mountain Ave
Las Vegas, NV
 
Marketing Results Nevada Corporation
(702) 361-3850
2900 W Horizon Ridge Pkwy
Henderson, NV
 

The Anti-laws of Luxury Marketing #7

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7. Make it difficult for clients to buy

The luxury brand is something that has to be earned. The greater the inaccessibility – whether actual or virtual – the greater the desire. As everyone knows, with luxury there is a built-in time factor: it’s the time spent searching, waiting, longing… so far removed from traditional marketing logic, which does everything to facilitate quick access to the product through mass distribution, with its self-service stores, self-checkout systems, the internet, call centers and introductory offers. Luxury has to know how to set up the necessary obstacles to the straining of desire, and keep them in place. People do eventually get to enjoy the luxury after passing through a series of obstacles – financial obstacles, needless to say, but more particularly cultural (they have to know how to appreciate the product, wear it, consume it), logistical (find the shops) and time obstacles (wait two years for a Ferrari or a Mikimoto pearl necklace).

Luxury needs to excel in the practice of distributing rarity, so long as there are no real shortages. It’s quite natural: just as actual shortages stand in the way of growth, so the absence of rarity leads to the immediate dissipation of desire, and so to the disappearance of the very waiting time that sustains luxury.

To create this obstacle to immediate consumption, it should always be necessary to wait for a luxury product – time is a key dimension of luxury, as with all desire for anything...

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