Management Training Aiea HI

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Paul Sheriff
(808) 792-7285
1000 Bishop St Ste 888
Honolulu, HI

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IQ International
(808) 224-5418
966 Robello Lane
Honolulu, HI
 
Ross Moon, Enrolled Agent
(808) 780-1313
575 Cooke Street
Honolulu, HI

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RE/MAX Honolulu
(808) 687-8900
338 Kamokila Blvd Ste 206
Kapolei, HI
 
Staffing Solutions Of Hawaii
(808) 674-9200
Kamokila Blvd Ste 161
Kapolei, HI
 
Myerberg Shain & Associates
(808) 735-7022
2336 Aha Maka Way
Honolulu, HI

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Grand Pacific Resources
(808) 596-2898
729 Emily St Ste B
Honolulu, HI

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MARITIME CONSULTANTS of the PACIFIC, LLC
(808) 596-2360
225 Queen Street
Honolulu, HI
 
Coughlin Ito & Associates
(808) 672-4887
Pearl City 96782
Kapolei, HI
 
Paul Sheriff
(808) 792-7285
1000 Bishop St Ste 888
Honolulu, HI

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Influencing Your CEO To Support Brand Management

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The number one reason branding projects fail is lack of CEO support. The number one reason they succeed is CEO support. If you are in charge of brand management for your organization and you have a CEO that is less than 100% supportive of brand management, here are some things you can do to help nudge him or her along:

  • Send him or her articles/blog posts that talk about the value of the brand as an asset. Studies have shown that a significant portion of a company’s value (and stock price) is due to the strength of its brand. I talk about this in some detail in the Brand Equity Measurement chapter of my Brand Aid book .
  • Bring Interbrand or Millward Brown representatives into your company to talk about their brand valuation approaches. Invite your CEO or members of his or her staff to that meeting.
  • Initiate a brand management speakers’ series at your company. Invite chief marketing officers and brand managers from other companies to talk about the successes of their brand management practices. Invite all employees to these presentations.
  • Ask your CEO how you and your brand management department can best help him or her achieve his or her highest priority objectives for the company.
  • Let people in your organization know that strong brands have been shown to result in the following:
  • Increased market share and sales
  • Increased ability to charge a price premium
  • Increased profit margins
  • Increased customer loyalty and advocacy
  • Increased ability to weather a company crisis
  • Increased ability to hire and retain talented employees
  • Increased ability to grow beyond current product/service categories
  • Increased negotiating leverage with business partners
  • Identify highly influential people throughout your organization and enlist them to become brand champions within your organization.
  • Invite a highly respected brand consultant to talk with your company’s senior staff about the importance and process of brand management.
  • Perf...

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