Management Training Boulder City NV

This page provides useful content and local businesses that can help with your search for Management Training. You will find helpful, informative articles about Management Training, including "Influencing Your CEO To Support Brand Management". You will also find local businesses that provide the products or services that you are looking for. Please scroll down to find the local resources in Boulder City, NV that will answer all of your questions about Management Training.

Versa Cold
(702) 566-5810
830 E Horizon Dr
Las Vegas, NV
Dalrymple & Associates
(702) 813-6312
1805 Country Meadows
Las Vegas, NV
(702) 836-9700
301 Lingering
Henderson, NV
FMI Business & Real Estate Specialists
(702) 731-0030
1489 W Warm Springs Rd # 110
Henderson, NV

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The Wirshing Group, LLC
(702) 451-5103
24 Pheasant Ridge Pl
Henderson, NV
Henderson Business Resource
(702) 922-7200
112 S Water St
Henderson, NV

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M E Consulting, LLC
(702) 263-5586
1813 Walking Path Ave
Henderson, NV
Sandler Sales Institute
(702) 400-2705
1450 W Horizon Ridge B304
Henderson, NV
EZ Legal Forms
(702) 564-7918
2245 N Green Valley Pkwy Ste 562
Henderson, NV
Hedderly Consulting
(702) 524-8991
1853 Quarley Pl
Henderson, NV
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Influencing Your CEO To Support Brand Management

The number one reason branding projects fail is lack of CEO support. The number one reason they succeed is CEO support. If you are in charge of brand management for your organization and you have a CEO that is less than 100% supportive of brand management, here are some things you can do to help nudge him or her along:

  • Send him or her articles/blog posts that talk about the value of the brand as an asset. Studies have shown that a significant portion of a company’s value (and stock price) is due to the strength of its brand. I talk about this in some detail in the Brand Equity Measurement chapter of my Brand Aid book .
  • Bring Interbrand or Millward Brown representatives into your company to talk about their brand valuation approaches. Invite your CEO or members of his or her staff to that meeting.
  • Initiate a brand management speakers’ series at your company. Invite chief marketing officers and brand managers from other companies to talk about the successes of their brand management practices. Invite all employees to these presentations.
  • Ask your CEO how you and your brand management department can best help him or her achieve his or her highest priority objectives for the company.
  • Let people in your organization know that strong brands have been shown to result in the following:
  • Increased market share and sales
  • Increased ability to charge a price premium
  • Increased profit margins
  • Increased customer loyalty and advocacy
  • Increased ability to weather a company crisis
  • Increased ability to hire and retain talented employees
  • Increased ability to grow beyond current product/service categories
  • Increased negotiating leverage with business partners
  • Identify highly influential people throughout your organization and enlist them to become brand champions within your organization.
  • Invite a highly respected brand consultant to talk with your company’s senior staff about the importance and process of brand management.
  • Perf...

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