Marketing Classes Albany OR

This page provides useful content and local businesses that give access to Marketing Classes in Albany, OR. You will find helpful, informative articles about Marketing Classes, including "How to Predict Brand Success". You will also find local businesses that provide the products or services that you are looking for. Please scroll down to find the local resources in Albany, OR that will answer all of your questions about Marketing Classes.

Sis Development Inc
(541) 207-3233
808 Nw Buchanan Ave Ste C
Corvallis, OR
 
Clear Channel Communications
(541) 754-1426
1 Garden Ave
Corvallis, OR
 
Promoting Your Business
(541) 752-1676
131 Nw 4th St
Corvallis, OR
 
Corvallis Gazette-Times Div
(541) 753-2641
600 Sw Jefferson Ave
Corvallis, OR
 
Edge Design & Advertising
(541) 753-4003
300 Sw 2nd St
Corvallis, OR
 
Den-Art Promotions
(541) 758-8386
2124 Ne Highway 20
Corvallis, OR
 
Core Communications - Web Development
(541) 758-0755
711 Nw 3rd St
Corvallis, OR
 
Outdoor Sales & Marketing Group Inc
(541) 367-5507
5400 S Santiam Hwy
Lebanon, OR
 
Crawfordesign
(541) 758-3138
1965 Sw Airport Ave
Corvallis, OR
 
Nickel Ads Co
(503) 588-7700
1590 Commercial St SE
Salem, OR

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How to Predict Brand Success

There are two disparate sources of management insight that a marketer can turn to for advice.

The first is the proven, academic corpus of business writing that uses rigour and science to guide management thinking. Journals such as the Harvard Business Review and The McKinsey Quarterly, for example, are the sources from which executives learn their trade.

Then there are the bestselling books that claim to offer fool-proof systems and strategies for marketing success. We business academics often refer to this arena as the 'Heathrow School of Management' because inevitably the books that comprise it usually depend on catchy titles to grab the fleeting attention of a marketer rushing for a plane. It is only on-board and on page five that the marketer in question realizes that the book is a total waste of tree.

With practice it becomes quite easy to spot these titles, even when they are selling in more innocuous retail locations. Beware any management book that uses numbers in its title. Whether the book claims to offer you the 'seven secrets of direct mail' or 'the three-step guerrilla guide to ambient viral marketing', you can be sure that they are equally pointless.

The other titular clue that a business book will disappoint is when it sounds as if it would make a good Tom Cruise movie. Watch out for any title that claims to offer you 'Power Differentiation' or instructions in 'Fighting for Value!' - especially when it comes with an exclamation mark.

It is with some embarrassment, therefore, that I have to admit that I have recently purchased a book from the aforementioned Heathrow School of Management. The title of the book is, long sigh, The Ultimate Question and, despite being marvellously simple and very persuasive, it is also about to change the way we practise and measure marketing.

The author, Fred Reichheld, was a partner at Bain & Co in the US. He has always focused on loyalty and the power of customer retention but, in recent years, had grown increasingly skeptical of the customer measures being used by large companies.

For more than a decade he has sought the answer to the ultimate question - what single measure will best predict a company's future performance?

The answer, he posits, is the net promoter score. Ask a representative sample of your customer base how likely they are to recommend your product or service to a friend and measure the results on a 10-point scale ranging from one (extremely unlikely) through to 10 (extremely likely). Customers that reply either nine or 10 are 'promoters', those who give either seven or eight points are classed as 'passives' and those who give a mark of one to six are 'detractors'.

Calculate the number of customers who are promoters and then subtract the number of detractors. The percentage remaining after you perform this calculation is your net promoter score and a growing number of leading US companie...

Click here to read the rest of this article from Branding Strategy Insider