Marketing Classes Dover DE

This page provides useful content and local businesses that give access to Marketing Classes in Dover, DE. You will find helpful, informative articles about Marketing Classes, including "How to Predict Brand Success". You will also find local businesses that provide the products or services that you are looking for. Please scroll down to find the local resources in Dover, DE that will answer all of your questions about Marketing Classes.

Comcast Spotlight
(302) 678-0864
1218 Forrest Ave
Dover, DE
 
Local Book Publishing Inc
(302) 734-2033
46 S State St
Dover, DE
 
Hill Design Group
(302) 736-1010
117 W Reed St
Dover, DE
 
Delmarva Merchants Association
(302) 747-7472
Dupont Hwy
Dover, DE
 
Amish Crafts Marketing Enterprises
(302) 677-1944
4621 N Dupont Hwy
Dover, DE
 
Universal Marketing
(302) 734-8019
111 S West St
Dover, DE
 
Capitol Theater
(302) 678-5152
226 S State St
Dover, DE
 
Corpamerica Inc
(302) 736-4300
30 Old Rudnick Ln
Dover, DE
 
Delaware Printing Company
(302) 741-8297
110 Galaxy Dr
Dover, DE
 
Sir Speedy
(302) 678-1600
1058 S Dupont Hwy
Dover, DE
 

How to Predict Brand Success

There are two disparate sources of management insight that a marketer can turn to for advice.

The first is the proven, academic corpus of business writing that uses rigour and science to guide management thinking. Journals such as the Harvard Business Review and The McKinsey Quarterly, for example, are the sources from which executives learn their trade.

Then there are the bestselling books that claim to offer fool-proof systems and strategies for marketing success. We business academics often refer to this arena as the 'Heathrow School of Management' because inevitably the books that comprise it usually depend on catchy titles to grab the fleeting attention of a marketer rushing for a plane. It is only on-board and on page five that the marketer in question realizes that the book is a total waste of tree.

With practice it becomes quite easy to spot these titles, even when they are selling in more innocuous retail locations. Beware any management book that uses numbers in its title. Whether the book claims to offer you the 'seven secrets of direct mail' or 'the three-step guerrilla guide to ambient viral marketing', you can be sure that they are equally pointless.

The other titular clue that a business book will disappoint is when it sounds as if it would make a good Tom Cruise movie. Watch out for any title that claims to offer you 'Power Differentiation' or instructions in 'Fighting for Value!' - especially when it comes with an exclamation mark.

It is with some embarrassment, therefore, that I have to admit that I have recently purchased a book from the aforementioned Heathrow School of Management. The title of the book is, long sigh, The Ultimate Question and, despite being marvellously simple and very persuasive, it is also about to change the way we practise and measure marketing.

The author, Fred Reichheld, was a partner at Bain & Co in the US. He has always focused on loyalty and the power of customer retention but, in recent years, had grown increasingly skeptical of the customer measures being used by large companies.

For more than a decade he has sought the answer to the ultimate question - what single measure will best predict a company's future performance?

The answer, he posits, is the net promoter score. Ask a representative sample of your customer base how likely they are to recommend your product or service to a friend and measure the results on a 10-point scale ranging from one (extremely unlikely) through to 10 (extremely likely). Customers that reply either nine or 10 are 'promoters', those who give either seven or eight points are classed as 'passives' and those who give a mark of one to six are 'detractors'.

Calculate the number of customers who are promoters and then subtract the number of detractors. The percentage remaining after you perform this calculation is your net promoter score and a growing number of leading US companie...

Click here to read the rest of this article from Branding Strategy Insider