Marketing Firms Boulder City NV

This page provides useful content and local businesses that give access to Marketing Firms in Boulder City, NV. You will find helpful, informative articles about Marketing Firms, including "The Principles Of Marketing". You will also find local businesses that provide the products or services that you are looking for. Please scroll down to find the local resources in Boulder City, NV that will answer all of your questions about Marketing Firms.

Kolar Design Studio
(702) 283-1791
312 Nevada
Las Vegas, NV
 
The Peckman Company
(702) 233-1155
5564 S Fort Apache Rd
Las Vegas, NV
 
Digistock Design
(702) 566-0655
55 S Water Street
Henderson, NV
 
Sunkist Graphics
(702) 566-9008
401 E Sunset
Las Vegas, NV
 
Nevada Advertising & Events,
(702) 451-7150
PO Box 50029
Las Vegas, NV
 
Bethany Baptist Church
(702) 293-1912
210 Wyoming St
Boulder City, NV
 
Print Alliance, Inc.
(702) 851-5050
788 Beach Park St
Henderson, NV
 
Omega Plastics
(702) 373-1767
121 Industrial Park Rd Ste 105
Henderson, NV
 
Outdoor Promotions,
(702) 932-4848
7541 Eastgate
Henderson, NV
 
Christie Marketing
(702) 575-2493
2015 Trailside Village
Henderson, NV
 

The Principles Of Marketing

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A number of people have asked us to summarize our marketing principles in a simple, easy-to-remember way.

Good thought. Having written (or co-written) 11 books on the subject, I can see how our basic principles can get buried in a blizzard of examples and case histories.

What’s the No.1 principle of marketing, at least as far as we’re concerned? 

It’s the principle of focus. You narrow the focus in order to own a word in the mind of the consumer.

Without a focus, it’s very difficult to build a strong brand. And without a strong brand, any company’s future is in doubt.

While “focus” should be the key ingredient in any marketing campaign, it’s not the whole story. So we developed an acronym called “FOCVS” which does sum up our key thoughts. 

FOCVS, a word using the original alphabet of the Roman Empire, consists of five key elements.

F is for “First.”

Nothing works better in marketing than being the first brand in a new category in the mind. 

• Starbucks in high-end coffee.

• Red Bull in energy drinks.

• BlackBerry in wireless email.

There are two issues, however, than many people miss. The first issue is what we mean by being “first.”

It’s the first brand in the mind that matters. Not the first brand in the category. Powells.com was the first Internet bookstore, but not in the mind.

The first brand in the mind was Amazon.com.

The second issue is “focus.” It’s always possible to become the first brand in a new category by narrowing your focus. 

Take Dell which became the world’s No.1 brand of personal computer. Dell wasn’t the first personal computer in the mind. (Apple, IBM and a host of other brands got into the mind long before Michael Dell’s creation.) 

Dell Computer narrowed its focus to direct sales only, the first brand to do so. This was the key decision that made the Dell brand a worldwide success.

Dell didn’t get started until 1984, nine years after the first personal computer hit the market. By 1984, the market was saturated with computer manufacturers. As Business Week reported in its August 8, 1983 issue: “Pounding on corporate doors are more than 150 makers of personal computers.”

Suppose you had said to one of these 150: “Let’s narrow the focus to direct sales only.” 

That’s probably the opposite of what they wanted to do. “We need more distribution, not less,” might have been the likely response.

It gets worse. In that same issue, Business Week reported: “Computer and office automation companies are beginning to pitch comprehensive office systems that offer everything from personal computers to large central computers as well as the communications to connect all the equipment. This list of companies includes Burroughs, Data General, Digital Equipment, International Business Machines, Sperry, and Wang.” 

(None of these PC brands are currently being marketed.) 

Narrow the focus? Everybody was doing...

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