Marketing Research Experts Boulder City NV

This page provides useful content and local businesses that can help with your search for Marketing Research Experts. You will find helpful, informative articles about Marketing Research Experts, including "Understanding Consumer Identity: Branding Strategy Insider" and "What Drives Consumers to Buy?". You will also find local businesses that provide the products or services that you are looking for. Please scroll down to find the local resources in Boulder City, NV that will answer all of your questions about Marketing Research Experts.

MST Research Inc
(702) 433-4772
1800 Tiger Creek
Henderson, NV
 
Las Vegas Sports Central
(702) 496-4420
2756 N Green Valley Pkwy
Henderson, NV
 
Red Carpet Marketing, LLC
(702) 994-7282
3230 E Flamingo Rd Ste
Las Vegas, NV
 
GJB Enterprises, Inc.
(702) 614-4884
28 Candlewyck
Henderson, NV
 
Spoor & Associates, Inc.
(800) 770-7470
1712 Sebring Hills
Henderson, NV
 
Christie Marketing
(702) 575-2493
2015 Trailside Village
Henderson, NV
 
Osborn Marketing Specialists
(702) 735-2451
71 Oakmarsh
Henderson, NV
 
Imagine Marketing of Nevada, Inc.
(702) 837-8996
11500 S Eastern Ave Ste 250
Henderson, NV
 
Vegas Ideas, Inc.
(702) 731-0556
3450 Tanto
Las Vegas, NV
 
Marketing Results Nevada Corporation
(702) 361-3850
2900 W Horizon Ridge Pkwy
Henderson, NV
 

What Drives Consumers to Buy?

500_women-buy-wine

Category drivers are predictive of how consumers will behave in a given category. These drivers have shifted this year, and all brand-related characteristics are making larger contributions to the consumer engagement and loyalty process, specifically in the areas where consumers expect the most in the category.

Category drivers, and the attributes, benefits, and values that make them up, including brand-related values, are critical to a marketers understanding of product and service engagement and getting it right when dealing with consumers.

Properly configured, category drivers will tell you far more than who a consumer is, which is the marketing research typical (demographic and attitudinal) point-of-view. They tell you what you really need to know: how consumers will behave in the marketplace, and most importantly, what will get them to behave more positively toward your offering versus your competitors. This only matters, of course, if you’re keeping score by counting your sales and profits, and not merely tracking awareness levels.

At a time when brands are struggling to differentiate from their competition and to find ways to profitably engage their customers, the changes this year serve as a bellwether for marketers. It will be the products and services that answer with a truly consumer-centric view of their category being a real brand based on predictive loyalty metrics, that stand to gain the most, and establish themselves as this decades bra...

Click here to read the rest of this article from Branding Strategy Insider