Marketing Strategists Anchorage AK

This page provides relevant content and local businesses that can help with your search for information on Marketing Strategists. You will find informative articles about Marketing Strategists, including "Anatomy of a Marketing Plan: Branding Strategy Insider". Below you will also find local businesses that may provide the products or services you are looking for. Please scroll down to find the local resources in Anchorage, AK that can help answer your questions about Marketing Strategists.

Marketing Solutions
(907) 569-7070
3501 Denali St
Anchorage, AK
 
Gonzalez Marketing
(907) 562-8640
4450 Cordova St
Anchorage, AK
 
Global Marketing
(907) 338-2098
2730 Scarborough Dr
Anchorage, AK
 
Gonzalez Marketing
(907) 562-8640
4450 Cordova St
Anchorage, AK
 
Art International
(907) 258-9900
4000 Old Seward Hwy
Anchorage, AK
 
Cutting Edge Marketing
(907) 277-7927
3904 Hayes St
Anchorage, AK
 
Aadlandflint Marketing
(907) 561-2009
124 E 7th Ave
Anchorage, AK
 
Marketing Works
(907) 258-0167
12501 Bainbridge RD
Anchorage, AK
 
Cutting Edge Marketing
(907) 277-7927
3904 Hayes St
Anchorage, AK
 
Marketing Solutions
(907) 569-7070
3501 Denali St
Anchorage, AK
 

Anatomy of a Marketing Plan: Branding Strategy Insider

A marketing plan is a request for funds in return for a promised level of incremental revenues, unit sales, market share or profits. One can develop marketing plans for products, services, market segments or brands. The critical components of a marketing plan includes the following:

•    Summary
•    Objectives (attract new consumers, create new uses, increase share of requirements, incent trial, encourage repeat purchase, encourage add-on purchase, increase awareness, increase loyalty, change value perception, increase emotional bond, extend into new product and service categories, etc.)
•    Situation Analysis
•    Market analysis
•    Competitive context
•    Customer profile (segments, needs, attitudes, behaviors, insights, etc.)
•    Strategies and tactics (touching upon all key marketing components that will be used: product, packaging, pricing, distribution, advertising, publicity, sales promotion, selling, etc.).  Be specific.
•    Operations considerations (impact on plant capacity, need for new assets, etc.)
•    Financial projections
•    Pro forma profit and loss statements, balance sheets, cash flows, etc.
•    Including funds required to execute plan
•    Supporting customer research (qualitative research, concept testing, volumetric modelin...

Click here to read the rest of this article from Branding Strategy Insider