Marketing Strategists Columbus OH

This page provides relevant content and local businesses that can help with your search for information on Marketing Strategists. You will find informative articles about Marketing Strategists, including "Anatomy of a Marketing Plan: Branding Strategy Insider". Below you will also find local businesses that may provide the products or services you are looking for. Please scroll down to find the local resources in Columbus, OH that can help answer your questions about Marketing Strategists.

Adept Marketing
(614) 360-3132
815 Grandview Ave.
Columbus, OH
 
Regal Reputation Management Investigators
(614) 432-7216
7652 Sawmill Road
Columbus, OH
 
Ibel Agency
(614) 294-0662
1055 N High St Ste B
Columbus, OH

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Sandusky Distributing Co
(614) 299-2602
37 E 5th AVE
Columbus, OH

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Hicks Partners, LLC
(614) 221-2800
10 W. Broad Street, Suite 900
Columbus, OH
 
Stratamar, Inc.
(614) 529-2945
5661 Seapine Road
Hilliard, OH
 
Top Dog Marketing Group
(866) 449-2480
545 Metro Place South
Dublin, OH
 
Emerging Marketing
(614) 923-6000
29 W 3rd Ave
Columbus, OH

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HGA Advertising
(614) 221-3343
300 Marconi Blvd
Columbus, OH
 
Guardian Studios
(614) 416-6080
3948 Townsfair Way
Columbus, OH
 

Anatomy of a Marketing Plan: Branding Strategy Insider

A marketing plan is a request for funds in return for a promised level of incremental revenues, unit sales, market share or profits. One can develop marketing plans for products, services, market segments or brands. The critical components of a marketing plan includes the following:

Summary
Objectives (attract new consumers, create new uses, increase share of requirements, incent trial, encourage repeat purchase, encourage add-on purchase, increase awareness, increase loyalty, change value perception, increase emotional bond, extend into new product and service categories, etc.)
Situation Analysis
Market analysis
Competitive context
Customer profile (segments, needs, attitudes, behaviors, insights, etc.)
Strategies and tactics (touching upon all key marketing components that will be used: product, packaging, pricing, distribution, advertising, publicity, sales promotion, selling, etc.). Be specific.
Operations considerations (impact on plant capacity, need for new assets, etc.)
Financial projections
Pro forma profit and loss statements, balance sheets, cash flows, etc.
Including funds required to execute plan
Supporting customer research (qualitative research, concept testing, volumetric modelin...

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