Marketing Strategists Seattle WA

This page provides relevant content and local businesses that can help with your search for information on Marketing Strategists. You will find informative articles about Marketing Strategists, including "Anatomy of a Marketing Plan: Branding Strategy Insider". Below you will also find local businesses that may provide the products or services you are looking for. Please scroll down to find the local resources in Seattle, WA that can help answer your questions about Marketing Strategists.

Opinion Research Corporation - Northwest
(206) 624-6465
810 3rd Ave
Seattle, WA
 
Lynn Claudon Consulting, LLC
(206) 757-8894
1201 3rd Ave..,
Seattle, WA
 
Demarche Consulting Group, Inc.
(206) 505-5800
800 5th Ave.,
Seattle, WA
 
Stanton & Everybody Advertising
(206) 224-4242
911 Western Ave., Ste. 203
Seattle, WA
 
The Seattle Times Company
(206) 464-2111
P.O. Box 70
Seattle, WA
 
O'Neill and Associates
(206) 269-0232
98 Union #706
Seattle, WA
 
Ward-Smith & Co
(206) 623-3999
100 1st Ave S Apt 1
Seattle, WA

Data Provided By:
JKM Research
(206) 292-3000
1501 Fourth Ave
Seattle, WA
 
AetnaInc
(206) 701-8000
601UnionSt
Seattle, WA
 
KKWF
(206) 577-8600
1100 Olive Way,
Seattle, WA
 

Anatomy of a Marketing Plan: Branding Strategy Insider

A marketing plan is a request for funds in return for a promised level of incremental revenues, unit sales, market share or profits. One can develop marketing plans for products, services, market segments or brands. The critical components of a marketing plan includes the following:

Summary
Objectives (attract new consumers, create new uses, increase share of requirements, incent trial, encourage repeat purchase, encourage add-on purchase, increase awareness, increase loyalty, change value perception, increase emotional bond, extend into new product and service categories, etc.)
Situation Analysis
Market analysis
Competitive context
Customer profile (segments, needs, attitudes, behaviors, insights, etc.)
Strategies and tactics (touching upon all key marketing components that will be used: product, packaging, pricing, distribution, advertising, publicity, sales promotion, selling, etc.). Be specific.
Operations considerations (impact on plant capacity, need for new assets, etc.)
Financial projections
Pro forma profit and loss statements, balance sheets, cash flows, etc.
Including funds required to execute plan
Supporting customer research (qualitative research, concept testing, volumetric modelin...

Click here to read the rest of this article from Branding Strategy Insider