Marketing Strategists Washington DC

This page provides relevant content and local businesses that can help with your search for information on Marketing Strategists. You will find informative articles about Marketing Strategists, including "Anatomy of a Marketing Plan: Branding Strategy Insider". Below you will also find local businesses that may provide the products or services you are looking for. Please scroll down to find the local resources in Washington, DC that can help answer your questions about Marketing Strategists.

Journal Of Commerce Inc
(202) 355-1150
1270 National Press Building
Washington, DC

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Washington Economic Partners
(202) 661-8670
1495 F St NW
Washington, DC

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Away.Com Inc
(202) 654-8000
702 H St NW Ste 200
Washington, DC

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Media Star Promotions
(202) 328-1205
1444 N St NW
Washington, DC

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Marketing Werks LLC
(202) 277-1228
Washington, DC
 
Unicor Services Business Group
(202) 305-3954
400 1ST St NW
Washington, DC

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Jbf Associate
(202) 338-9000
777 7TH St NW
Washington, DC

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Winning Connections
(202) 544-5910
317 Pennsylvania Ave SE
Washington, DC

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Emerald City Communications
(202) 262-1786
1269 Delaware Ave. S.W.
Washington, DC
 
Swanson Communications
(202) 783-5500
1025 Vermont Ave., NW
Washington, DC
 

Anatomy of a Marketing Plan: Branding Strategy Insider

A marketing plan is a request for funds in return for a promised level of incremental revenues, unit sales, market share or profits. One can develop marketing plans for products, services, market segments or brands. The critical components of a marketing plan includes the following:

Summary
Objectives (attract new consumers, create new uses, increase share of requirements, incent trial, encourage repeat purchase, encourage add-on purchase, increase awareness, increase loyalty, change value perception, increase emotional bond, extend into new product and service categories, etc.)
Situation Analysis
Market analysis
Competitive context
Customer profile (segments, needs, attitudes, behaviors, insights, etc.)
Strategies and tactics (touching upon all key marketing components that will be used: product, packaging, pricing, distribution, advertising, publicity, sales promotion, selling, etc.). Be specific.
Operations considerations (impact on plant capacity, need for new assets, etc.)
Financial projections
Pro forma profit and loss statements, balance sheets, cash flows, etc.
Including funds required to execute plan
Supporting customer research (qualitative research, concept testing, volumetric modelin...

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