Marketing for Men Aiea HI

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Aloha O'Hawai'i
(808) 487-7473
98-313 Ponokiwila Pl
Aiea, HI
 
Advertising Associates International LLC
(808) 593-2209
1240 Ala Moana Blvd
Honolulu, HI
 
Unis LLC
(808) 591-8644
1240 Ala Moana Blvd
Honolulu, HI
 
Straight2Point Advertising
(808) 368-2472
1554 Kalakaua Av.
Honolulu, HI
 
Best International Marketing
(808) 924-2464
PO Box 88026
Honolulu, HI

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Hawaii Video Marketing
(808) 953-5991
2308 Nuuanu Ave
Honolulu, HI
 
Berry Company
(808) 591-8300
711 Kapiolani Blvd.
Honolulu, HI
 
Cp Advertising
(808) 521-5391
745 Fort Street Mall
Honolulu, HI
 
Island Indoor Advertising LLC
(808) 373-2899
1750 Kalkaua Ave.
Honolulu, HI
 
Pacific Digital Signs
(808) 523-2800
2270 Kalakaua Avenue
Honolulu, HI
 
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Marketing to Men

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Men are, well, men. They live in the 'now.' They are concrete thinkers that like to consummate, finish. A male axiom is "complete what you set out to do." Men are interested in power and in looking good, even more than being good. In short, that's the nature of beauty for the beast.

You cannot market to men the same way you market to women. It's not a simple transformation of changing colors, fonts or packaging. Men and women are different biologically, psychologically and socially.

Of course, when it comes to attractiveness, both sexes want to garner attention, but each for different reasons. For men, looking good is looking strong, confident, authoritative, adventurous - a standout. Men concentrate on looks to the extent that it signals something about what they do, have done or can do. Regardless of how much a woman wants to attract in the contest of beauty and brains, their focus is on hope and details, and they concentrate on how appearance reflects their inner be-ing.

Consider four fundamental gender differences and their impact on marketing:


TIME

Men tend to hone in, more quickly than women, on what they're looking for. Men are not browsers. A male motto, "Get what I want and move on." Men shop for what they need "now." Women can shop for something and put it away for "later." (An interesting reflection of how men and women relate differently to time is found in how differently they follow instructions for antibiotics prescribed by their doctors: Very often, men will stop taking antibiotics as soon as they feel better, even though the regime's effectiveness calls for a full 14-day intake. Women, much more frequently than men, complete the recommended regime.) Women want to get the underlying dynamics of things while men attend to the mundane mechanics of life.

CAUSALITY

Men are concrete and tend to tightly focus their awareness; their notion of cause and effect is linear and men are visually-oriented because of this concrete literality." What you see is what is, literally). Seeking clarity, men create absolute distinctions: black-white, yes-no.

Women often think, "it depends." You never hear a man voice this sentiment. These different ways of defining what leads to what also impacts what goes with what. Men dislike ensembles. Men tend to buy individual items. In contrast, many women like to think about how they can put together "outfits" and are creative in selecting, say, a variation on a scarf or a belt that will change the nature of one basic dressing.

SPACE

Men structure and relate to space as compartmented and sequential. To men, space is not relational, as it is for women. For example, when a woman gives directions, she will say, "Go three blocks south (as she points or orients in the direction indicated), then bear right, and when you see the clock tower, watch for your street on the right." Me...

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