Marketing for Men Claymont DE

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Eureka
302-477-9224 x121
1 Sorrel Drive
Wilmington, DE
 
High Probability Selling
(800) 394-7762
103 Chesley Drive
Media, PA
 
Verve Marketing & Design
(610) 358-2304
133 Commons Court
Chadds Ford, AK
 
The Marketing Shop
(610) 324-1100
14 Jackson Street
Media, PA
 
LEX COSTRUCTION & CLEANING SRV
(302) 887-0866
1401 WEST 4TH STREET
WILMINGTON, DE
 
Juniper Bank
(302) 778-0717
100 S West St
Wilmington, DE

Data Provided By:
MJRC, Inc.
(610) 891-1700
1100 N. Providence Road
Media, PA
 
ICR Survey Research Group
(484) 840-4300
53 W Baltimore Pike
Media, PA

Data Provided By:
The Marketing Shop
(610) 324-1100
14 S. Jackson Street
Media , PA
 
M19 MEDIA
(302) 543-5380
2100 Lancaster Avenue
Wilmington, DE
 
Data Provided By:

Marketing to Men

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Men are, well, men. They live in the 'now.' They are concrete thinkers that like to consummate, finish. A male axiom is "complete what you set out to do." Men are interested in power and in looking good, even more than being good. In short, that's the nature of beauty for the beast.

You cannot market to men the same way you market to women. It's not a simple transformation of changing colors, fonts or packaging. Men and women are different biologically, psychologically and socially.

Of course, when it comes to attractiveness, both sexes want to garner attention, but each for different reasons. For men, looking good is looking strong, confident, authoritative, adventurous - a standout. Men concentrate on looks to the extent that it signals something about what they do, have done or can do. Regardless of how much a woman wants to attract in the contest of beauty and brains, their focus is on hope and details, and they concentrate on how appearance reflects their inner be-ing.

Consider four fundamental gender differences and their impact on marketing:


TIME

Men tend to hone in, more quickly than women, on what they're looking for. Men are not browsers. A male motto, "Get what I want and move on." Men shop for what they need "now." Women can shop for something and put it away for "later." (An interesting reflection of how men and women relate differently to time is found in how differently they follow instructions for antibiotics prescribed by their doctors: Very often, men will stop taking antibiotics as soon as they feel better, even though the regime's effectiveness calls for a full 14-day intake. Women, much more frequently than men, complete the recommended regime.) Women want to get the underlying dynamics of things while men attend to the mundane mechanics of life.

CAUSALITY

Men are concrete and tend to tightly focus their awareness; their notion of cause and effect is linear and men are visually-oriented because of this concrete literality." What you see is what is, literally). Seeking clarity, men create absolute distinctions: black-white, yes-no.

Women often think, "it depends." You never hear a man voice this sentiment. These different ways of defining what leads to what also impacts what goes with what. Men dislike ensembles. Men tend to buy individual items. In contrast, many women like to think about how they can put together "outfits" and are creative in selecting, say, a variation on a scarf or a belt that will change the nature of one basic dressing.

SPACE

Men structure and relate to space as compartmented and sequential. To men, space is not relational, as it is for women. For example, when a woman gives directions, she will say, "Go three blocks south (as she points or orients in the direction indicated), then bear right, and when you see the clock tower, watch for your street on the right." Me...

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