Online Branding Services Des Moines IA

This page provides relevant content and local businesses that can help with your search for information on Online Branding Services. You will find informative articles about Online Branding Services, including "Building Brands Online in the Post-Sales Market: Branding Strategy Insider" and "Strength for Online Brands: Branding Strategy Insider". Below you will also find local businesses that may provide the products or services you are looking for. Please scroll down to find the local resources in Des Moines, IA that can help answer your questions about Online Branding Services.

Innova Ideas & Services
(515) 362-2582
Des Moines, IA
W S I Internet Consulting
(515) 224-7606
12257 University Ave
Clive, IA
eSolutions Interactive Group
(515) 205-9195
Indianola, IA
Internet Solver
(641) 782-2499
609 W Taylor St
Creston, IA
Drewelow and Associates
(563) 391-6371
Davenport, IA
Dwx Internet Services
(515) 282-0000
8527 University Blvd
, IA
Mvp Internet Concepts
(515) 981-0724
1015 Casady Dr
Norwalk, IA
(515) 778-8975
9720 Madison Ave
Urbandale , IA
Internet Exp
(563) 449-9000
3950 Middle Rd
Bettendorf, IA
Asu Internet Superstore
(319) 758-7078
400 Jefferson St
Burlington, IA

Building Brands Online in the Post-Sales Market: Branding Strategy Insider

Customers will talk about your company, its products and services, whether you want them to or not. And online there are a multitude of places to do so. The question is, do you as a brand facilitate or participate? I will argue that you should do both, and tell you why.

It is not unheard of for customers to eulogize - one only has to browse Trip Advisor to see that. It is most definitely not unheard of for customers to complain, or to seek answers to questions or solutions to problems. Consider Apple and BMW. They collaborated on the first proper integration of the iPod and the automobile, and are the only two brands I would consider getting tattooed, were that my thing.

Apple provided a forum for their customers back in 2000. Duane, who has posted 113,365 posts so far, is a 'Level 5' and the number one poster. A blogger said of Duane, "I'm guessing that if you play "Apple Related Trivial Pursuit" with Duane, Duane first kicks your ass and then takes your name." Apple describes the service as a user-to-user support forum where experts and other Apple product users get together to discuss Apple products. You'll find a wealth of information about your favorite Apple hardware and software products that will help you get the most out of your purchase. You can participate in discussions about various products and topics, find solutions to help you resolve issues, ask questions, get tips and advice, and more.

BMW, on the other hand, does not provide a forum for its customers. As a result, a plethora of home-grown forums have arisen from to model specific , meaning a time-consuming and sometimes fruitless Google search for information. It is still not too late for BMW to enter the fray, and provide value to its customers. Disenfranchising the people who have filled the void is not something I would do - rather BMW could provide:

- a central directory of the forums
- access to specialist technical advice for problems that forum users
are unable to provide an answer to (there are plenty)
- access to information that owners of pre-owned BMWs should have, like
a copy of their vehicle's original specification or service history
- hosting for the forums, relieving a cost burden that users currently meet

There are five key reasons why I think BMW and other brands should do this:

1. It creates a perception that they care about their customers beyond the initial sale.

2. It builds loyalt...

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Strength for Online Brands: Branding Strategy Insider

What do United Airlines and Starbucks coffee have in common? Take one of United's U.S. flights, and you'll find out.

On every domestic flight you're served Starbucks coffee. In fact, the deal between the two companies requires flight attendants to say "Starbucks Coffee" when offering in-flight beverages.

What we're seeing is the trend toward brand alliances. Brands that are mutually complementary team up with each other and with their partners' brand missions. A quick look at several major U.S. supermarkets reveals they offer Starbucks coffee. Starbucks cafs are situated in the stores. Starbucks analysed its traffic flow and concluded people are in the mood for a cup of something while waiting around. Successfully selling coffee to such customers optimises revenue flow for both the coffee chain and host establishments. Thus, brand alliances are born that benefit both the consumer and the bottom line.

What's this got to do with online branding? Brand alliances, as we know them, are in the midst of an interesting change. Some years ago, most brand builders would have been aghast at the thought of their brands being seen alongside other brands. Brands should be perceived in exclusivity, they believed. That theory is no longer applicable. It's impossible to be the best in each and every way. That's why complementary companies need each other. Brand builders must identify the best companies within fields/disciplines/product categories that are complementary to their own and team up with them.

The potential for creative thinking in this type of cooperative brand building is massive. Key to its success is to ensure the values and brand propositions of potential brand alliance partners bear clear, relevant relationships with each other.

Australia's national airline, Qantas, built a brand alliance with Hertz. Through it, the airline secures a referral fee and ostensibly offers customers an enhanced service. The World Health Organization (WHO) teamed with British Airways to collect money for its cause.

Be prepared to see some innovative and interesting brand combinations in the future. Expect to see the trend mirrored online. The strategy ensures consumers are exposed to favoured brands in new contexts, their product knowledge expands, and their brand use becomes more versatile.

Think through every aspect of your brand's use. Determine how to fit your customers' current product utilization into new contexts. If you sell flowers, team up with a vase manufacturer, teddy bear supplier, or balloon merchant. If you sell computers, get together with an education provider and offer educational programs to help customers learn more about their computers. Think intuitively. What makes sense to your customers? Identify a potential use area for your brand, select a brand whose values marry well with your brands, and propose a branding partnership.

Brand alliances are set to become a dominant market...

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