PR Agencies Bear DE

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2 Fish Group
(888) 556-8999
PO Box 101
Montchanin, DE
Firm Size
Small (2-10 Employees)

Data Provided By:
Rhett Ruggerio Government Relations, LLC
(302) 622-8453
2602 West 19th St
Wilmington, DE
 
2 Fish Group
(888) 556-8999
PO Box 101
Montchanin, DE
Firm Size
Small (2-10 Employees)

Data Provided By:
PR Delaware LLC
(302) 736-8500
141 Springfield Way
Dover, DE
 
Rhett Ruggerio Government Relations, LLC
(302) 622-8453
2602 West 19th St
Wilmington, DE
 
Galanaugh & Company, LLC
(302) 478-8115
13 Pheasant Run Dr
Wilmington, DE
Firm Size
1
Specialties
Energy, Health Care/Medical, Pharmaceutical, Professional Services, Real Estate, Technology, Transportation, Travel, Tourism & Hospitality
Service Specialties
Business-To-Business Marketing, Crisis Management, PR Counseling/Full Service, Investor Relations, Media Relations, Special Events/Event Marketing
Year Founded
1976

Flaherty Communications
(619) 379-6156
712 w. 26th Street
Wilmington, DE
Firm Size
5 people

Galanaugh & Company, LLC
(302) 478-8115
13 Pheasant Run Dr
Wilmington, DE
Firm Size
1
Specialties
Energy, Health Care/Medical, Pharmaceutical, Professional Services, Real Estate, Technology, Transportation, Travel, Tourism & Hospitality
Service Specialties
Business-To-Business Marketing, Crisis Management, PR Counseling/Full Service, Investor Relations, Media Relations, Special Events/Event Marketing
Year Founded
1976

Flaherty Communications
(619) 379-6156
712 w. 26th Street
Wilmington, DE
Firm Size
5 people

Data Provided By:

Public Relations: a Question of Measurement Methods: Branding Strategy Insider

Of all the communication tools that a marketer can invest in, public relations is probably the most underrated.

PR is relatively cheap and is a wonderful method of providing information on a brand, while avoiding the clutter that so often reduces advertising impact. Yet it is a relatively minor ingredient in many integrated marketing plans.

The problem with PR is its invisibility. Unlike advertising or the internet there are no glossy prints, 30-second spots or 3-D graphics to point to as justification for the investment. Unlike sales promotions and direct marketing, there is no way of linking the amount invested in communications with that received in the form of increased sales. As a result, PR is often overlooked as an important and economic method of building a brand over time.

The PR industry itself has to accept responsibility for this situation because of the rather fluffy and unaccountable way in which it has promoted itself. In many instances PR agencies have been comfortable accepting a retainer from clients without ever offering any form of evaluation of their activities on behalf of that client.

In other PR agencies, a clippings file featuring all the stories that have run in the media will be offered. This is somewhat akin to a DM agency reviewing its performance by handing the client the mailshot it devised without any data on the impact it had on the target market.

More advanced PR agencies will cite the 'advertising equivalency' of the stories that have appeared in the media. This involves adding up the column inches of all the stories that emerged from a PR effort, then multiplying these inches by a mystical number between three and five that represents the fact that editorial has more impact than ads, and then calculating how much it would have cost to achieve the same coverage with advertising.

All of these methods are embarrassingly insufficient. Why should a client care how many stories have been generated or how much it would have cost to achieve the same column inches with ads? The reason for investing in PR, or any other form of marketing communications, is to positively impact the target market in question. It therefore follows that the only way to effectively demonstrate PR impact is not to measure the stimuli, but the effect - a benchmarked shift in consumer behaviour.

It is rare for PR to directly impact sales, but it is often the optimum method for generating awareness of a brand or generating positi...

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