PR Agencies Boulder City NV

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Red Carpet Marketing, LLC
(702) 994-7282
3230 E. Flamingo Road #8 -- Suite 421
Las Vegas, NV
Firm Size
Medium (11-30 Employees)

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Print Plus More Advertising
(702) 877-7100
8275 S. Eastern Ave., Suite 200
Las Vegas, NV
Firm Size
Medium (11-30 Employees)

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webOrange LLC
(702) 722-7604
7019 Orange Grove Lane
Las Vegas, NV
Firm Size
Small (2-10 Employees)

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Million Dollar Entertainment & Advertising Inc
(702) 563-0740
822 Firth Ave
Henderson, NE
 
Bluestone Studio
(702) 565-5070
35 Avenida Sorrento
Henderson, NE
 
On The Maps! Local Internet Marketing
(702) 220-8823
2510 E. Sunset Rd. #5-470
Las Vegas, NV
Firm Size
Small (2-10 Employees)

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Bizwala
(702) 933-2910
10624 S. Eastern Ave. Suite A-198
Las Vegas, NV
Firm Size
Large (31+ Employees)

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Royal Signs & Graphics
(702) 564-1376
910 Anchor Dr
Henderson, NE
 
First Source Signs
(702) 478-8888
751 Middlegate RD
Henderson, NE
 
Advertising Edge Inc
(702) 263-1166
1898 Whispering Cir
Henderson, NE
 
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Public Relations: a Question of Measurement Methods: Branding Strategy Insider

Of all the communication tools that a marketer can invest in, public relations is probably the most underrated.

PR is relatively cheap and is a wonderful method of providing information on a brand, while avoiding the clutter that so often reduces advertising impact. Yet it is a relatively minor ingredient in many integrated marketing plans.

The problem with PR is its invisibility. Unlike advertising or the internet there are no glossy prints, 30-second spots or 3-D graphics to point to as justification for the investment. Unlike sales promotions and direct marketing, there is no way of linking the amount invested in communications with that received in the form of increased sales. As a result, PR is often overlooked as an important and economic method of building a brand over time.

The PR industry itself has to accept responsibility for this situation because of the rather fluffy and unaccountable way in which it has promoted itself. In many instances PR agencies have been comfortable accepting a retainer from clients without ever offering any form of evaluation of their activities on behalf of that client.

In other PR agencies, a clippings file featuring all the stories that have run in the media will be offered. This is somewhat akin to a DM agency reviewing its performance by handing the client the mailshot it devised without any data on the impact it had on the target market.

More advanced PR agencies will cite the 'advertising equivalency' of the stories that have appeared in the media. This involves adding up the column inches of all the stories that emerged from a PR effort, then multiplying these inches by a mystical number between three and five that represents the fact that editorial has more impact than ads, and then calculating how much it would have cost to achieve the same coverage with advertising.

All of these methods are embarrassingly insufficient. Why should a client care how many stories have been generated or how much it would have cost to achieve the same column inches with ads? The reason for investing in PR, or any other form of marketing communications, is to positively impact the target market in question. It therefore follows that the only way to effectively demonstrate PR impact is not to measure the stimuli, but the effect - a benchmarked shift in consumer behaviour.

It is rare for PR to directly impact sales, but it is often the optimum method for generating awareness of a brand or generating positi...

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