PR Agencies Eagle River AK

This page provides useful content and local businesses that give access to PR Agencies in Eagle River, AK. You will find helpful, informative articles about PR Agencies, including "Public Relations: a Question of Measurement Methods: Branding Strategy Insider". You will also find local businesses that provide the products or services that you are looking for. Please scroll down to find the local resources in Eagle River, AK that will answer all of your questions about PR Agencies.

A Visual Voice
(907) 222-5000
PO Box 91795
Anchorage, AK
Firm Size
Freelance (1 Employee)

Data Provided By:
KD/PR Virtual
(907) 868-4884
2440 Maylen Circle
Anchorage, AK
Firm Size
1
Specialties
Food & Beverage, Nonprofits
Service Specialties
Development & Fundraising, PR Counseling/Full Service, Marketing
Year Founded
2000

Army Kirschbaum Ad Art
(907) 338-1554
1927 Beaver Pl
Anchorage, AK
 
Thompson & Co. Public Relations
(907) 561-4488
445 W. 9th Avenue
Anchorage, AK
 
Alaska Adventure Media
(907) 677-2900
6921 Brayton Dr
Anchorage, AK
 
Southcentral Foundation
(907) 729-6317
4501 Diplomany Drive
Anchorage, AK
Firm Size
1
Specialties
Food & Beverage, Nonprofits
Service Specialties
Development & Fundraising, PR Counseling/Full Service, Marketing
Year Founded
2000

The Barber Group, Inc.
(907) 529-2391
7242 Hunter Circle
Anchorage, AK
Firm Size
1
Specialties
Food & Beverage, Nonprofits
Service Specialties
Development & Fundraising, PR Counseling/Full Service, Marketing
Year Founded
2000

Bradley Advertising Inc
(907) 258-0635
1840 Bragaw St
Anchorage, AK
 
Anchorage Municipality Tax
(907) 279-0618
1600 Gambell St
Anchorage, AK
 
Art International
(907) 258-9900
4000 Old Seward Hwy
Anchorage, AK
 
Data Provided By:

Public Relations: a Question of Measurement Methods: Branding Strategy Insider

Of all the communication tools that a marketer can invest in, public relations is probably the most underrated.

PR is relatively cheap and is a wonderful method of providing information on a brand, while avoiding the clutter that so often reduces advertising impact. Yet it is a relatively minor ingredient in many integrated marketing plans.

The problem with PR is its invisibility. Unlike advertising or the internet there are no glossy prints, 30-second spots or 3-D graphics to point to as justification for the investment. Unlike sales promotions and direct marketing, there is no way of linking the amount invested in communications with that received in the form of increased sales. As a result, PR is often overlooked as an important and economic method of building a brand over time.

The PR industry itself has to accept responsibility for this situation because of the rather fluffy and unaccountable way in which it has promoted itself. In many instances PR agencies have been comfortable accepting a retainer from clients without ever offering any form of evaluation of their activities on behalf of that client.

In other PR agencies, a clippings file featuring all the stories that have run in the media will be offered. This is somewhat akin to a DM agency reviewing its performance by handing the client the mailshot it devised without any data on the impact it had on the target market.

More advanced PR agencies will cite the 'advertising equivalency' of the stories that have appeared in the media. This involves adding up the column inches of all the stories that emerged from a PR effort, then multiplying these inches by a mystical number between three and five that represents the fact that editorial has more impact than ads, and then calculating how much it would have cost to achieve the same coverage with advertising.

All of these methods are embarrassingly insufficient. Why should a client care how many stories have been generated or how much it would have cost to achieve the same column inches with ads? The reason for investing in PR, or any other form of marketing communications, is to positively impact the target market in question. It therefore follows that the only way to effectively demonstrate PR impact is not to measure the stimuli, but the effect - a benchmarked shift in consumer behaviour.

It is rare for PR to directly impact sales, but it is often the optimum method for generating awareness of a brand or generating positi...

Click here to read the rest of this article from Branding Strategy Insider