PR Consultants Aiea HI

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Digital Mediums
(808) 943-9992
725 Kapiolani Blvd C-205
Honolulu, HI
Firm Size
Medium (11-30 Employees)

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Hyperspective Studios
(808) 741-1292
2800 Woodlawn Dr., Ste. 253
Honolulu, HI
Firm Size
Small (2-10 Employees)

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Supernatural Media LLC
(808) 497-3883
P.O. Box 10822
Honolulu, HI
Firm Size
Small (2-10 Employees)

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Strategic Communication Solutions, LLC
(808) 226-7470
PO Box 283137
Honolulu, HI
Firm Size
2
Specialties
Nonprofits, Professional Services
Service Specialties
Community Relations, Media Relations, Social Media
Year Founded
2006

Get Familiar Marketing, Inc.
(808) 489-2953
1334 Hooli Circle
Pearl City, HI
 
Hawaii Software Development Social Media Marketing Honolulu
(808) 539-3804
Sales & Development Office, Manoa Innovation Center, 2800 Woodlawn Dr., Ste
Honolulu, HI
Firm Size
Large (31+ Employees)

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Mix Plate Media
(808) 744-8087
PO Box 12040
Honolulu, HI
Firm Size
Small (2-10 Employees)

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Kahi Hoku Kai
(808) 392-1200
PO Box 1505
Pearl City, HI
Firm Size
2
Specialties
Health Care/Medical, Professional Services
Service Specialties
Business-To-Business Marketing, Media Relations, PR Counseling/Full Service
Year Founded
1997

Sara Platte Public Relations
(808) 636-1656
1806 Kumakani Pl
Honolulu, HI
Firm Size
2
Specialties
Nonprofits, Professional Services
Service Specialties
Community Relations, Media Relations, Social Media
Year Founded
2006

McNeil Wilson Communications
(808) 531-0244
1003 Bishop Street - 9th floor
Honolulu, HI
 
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A Public Relations Formula Beyond Illusion

PR is the most under-used and under-rated communication tool. This is largely because most managers believe their products are too mundane to garner media attention. David Blaine's confinement in a box next to Tower Bridge should initiate a rethink. If a half-naked man doing nothing in an empty box for 44 days can capture hundreds of column inches worldwide, surely anything is possible?

There is nothing supernatural about a slightly unhinged American starving himself in quasi-solitary confinement. What is magical is Blaine's incredible ability to generate, sustain, and manage a PR campaign - so much so that he provides five strategic lessons for managers contemplating PR as a method for promoting a new product or service.

First, focus on a pre-launch stage. Blaine spent a whole month promoting his London adventure. He knew a product's most newsworthy period is, paradoxically, prior to its actual availability. A pre-launch stage builds up the momentum that propels a successful product.

Second, make the launch itself a true event. Blaine ensured audiences around the world read about or tuned in live as he entered the box. The day your product becomes available must be the biggest day in its history.

Turn that day into one, or preferably more than one, big event and work with the media to ensure immediate consumer awareness of your new offering.

When Southwest Airlines launched direct flights to Memphis, it invited Elvis impersonators to make the first journey. The ensuing images of 200 Elvis lookalikes arriving at Memphis, slightly the worse for wear, guaranteed great awareness.

Third,

make sure your PR campaign has 'legs'. After his internment, Blaine continued to appear in the media thanks to a series of issues, events and stories that ensured nobody forgot where he was or what he was doing.

An angry ex-Beatle, a concerned girlfriend and an egg-throwing woman were all part of a cleverly conceived plan to maintain media interest. Your new product may be big news for you but the secret of PR is finding fresh ways to make it interesting. Celebrity users and product anniversaries are two excellent methods for maintaining media interest.

Fourth, different media require different angles into the story. The Times reviewed Blaine's previous exploits, ABC News reported on the unruly behaviour of the British public and contrasted it with respectful American fans, New Scientist reviewed whether a man could survive without so...

Click here to read the rest of this article from Branding Strategy Insider