PR Consultants Bixby OK

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Schnake Turnbo Frank | Public Relations
(866) 771-1000
20 E. Fifth Street, Suite 1500
Tulsa, OK
Firm Size
Medium (11-30 Employees)

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Organi Studios
(918) 398-8479
5033 E. 3rd St.
Tulsa, OK
Firm Size
Small (2-10 Employees)

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Ambitious Adventures Web Development
(918) 835-1009
PO Box 150035
Tulsa, OK
Firm Size
Freelance (1 Employee)

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Schnake Turnbo Frank, Inc.
(918) 582-9151
20 E Fifth St, Ste 1500
Tulsa, OK
Firm Size
23
Specialties
Agriculture, Energy, Manufacturing/Industrial Products & Services
Service Specialties
Business-To-Business Marketing, Corporate Communications, Marketing, Marketing Communications, PR Counseling/Full Service
Year Founded
1989

Hilco Creative
(405) 823-9166
1128 Caddell Lane
Norman, OK
Firm Size
Small (2-10 Employees)

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LaunchTulsa.com
(918) 770-6850
P. O. Box 55443
Tulsa, OK
Firm Size
Small (2-10 Employees)

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Evolution Studios
(877) 590-3734
1927 S. Boston, Suite 207
Tulsa, OK
Firm Size
Medium (11-30 Employees)

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Rex Public Relations, L.L.C.
(918) 599-0029
401 S Boston Ave, Ste 2300
Tulsa, OK
Firm Size
5
Specialties
Agriculture, Energy, Manufacturing/Industrial Products & Services
Service Specialties
Business-To-Business Marketing, Corporate Communications, Marketing, Marketing Communications, PR Counseling/Full Service
Year Founded
1989

Schnake Turnbo Frank | Public Relations
(866) 771-1000
20 E. Fifth Street, Suite 1500
Tulsa, OK
Firm Size
Medium (11-30 Employees)

Data Provided By:
Organi Studios
(918) 398-8479
5033 E. 3rd St.
Tulsa, OK
Firm Size
Small (2-10 Employees)

Data Provided By:
Data Provided By:

A Public Relations Formula Beyond Illusion

PR is the most under-used and under-rated communication tool. This is largely because most managers believe their products are too mundane to garner media attention. David Blaine's confinement in a box next to Tower Bridge should initiate a rethink. If a half-naked man doing nothing in an empty box for 44 days can capture hundreds of column inches worldwide, surely anything is possible?

There is nothing supernatural about a slightly unhinged American starving himself in quasi-solitary confinement. What is magical is Blaine's incredible ability to generate, sustain, and manage a PR campaign - so much so that he provides five strategic lessons for managers contemplating PR as a method for promoting a new product or service.

First, focus on a pre-launch stage. Blaine spent a whole month promoting his London adventure. He knew a product's most newsworthy period is, paradoxically, prior to its actual availability. A pre-launch stage builds up the momentum that propels a successful product.

Second, make the launch itself a true event. Blaine ensured audiences around the world read about or tuned in live as he entered the box. The day your product becomes available must be the biggest day in its history.

Turn that day into one, or preferably more than one, big event and work with the media to ensure immediate consumer awareness of your new offering.

When Southwest Airlines launched direct flights to Memphis, it invited Elvis impersonators to make the first journey. The ensuing images of 200 Elvis lookalikes arriving at Memphis, slightly the worse for wear, guaranteed great awareness.

Third,

make sure your PR campaign has 'legs'. After his internment, Blaine continued to appear in the media thanks to a series of issues, events and stories that ensured nobody forgot where he was or what he was doing.

An angry ex-Beatle, a concerned girlfriend and an egg-throwing woman were all part of a cleverly conceived plan to maintain media interest. Your new product may be big news for you but the secret of PR is finding fresh ways to make it interesting. Celebrity users and product anniversaries are two excellent methods for maintaining media interest.

Fourth, different media require different angles into the story. The Times reviewed Blaine's previous exploits, ABC News reported on the unruly behaviour of the British public and contrasted it with respectful American fans, New Scientist reviewed whether a man could survive without so...

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